While a wide variety of magazine media brands have become almost synonymous with international publishing, truth is virtually any publisher from anywhere with a unique selling proposition can consider exporting their brand into other territories.
Whether the potential market is global or regional, considerations include exceptional content, respected brand, specialised niche and adaptable business model.
Finding the right partners is of course an important part of the story.
The 12th FIPP Worldwide Media Marketplace (WMM) will be held in London, on 14-15 May 2013. It is the only event in the world designed for magazine media publishers who are interested in international licensing, joint ventures and syndication.
WMM offers a platform bringing together out- and in-bound publishers; to meet, network, and DO business. In the exhibition theatre, delegates not only have the opportunity to engage with brand and content owners, but also with industry suppliers enabling cross-border publishing.
We advise you to register early as this will give you immediate exposure to potential partners and allow you time to develop your WMM meeting schedule, to get the most out of the event.
Visit www.wmm.net for more information on the event, to register as a delegate or for sponsorship and/or exhibition packages.
We will offer a free WMM licensing and syndication webinar closer to the event – details will be made available in due course.
Attendees already signed up for WMM 2013 include:
Gruner + Jahr
Les editions Jalou