Enterprise Aurora allows media companies and publishers to adopt a channel-neutral content creation workflow, resulting in smart and efficient publishing on all channels. It also ensures fast and easy reuse of content across publications and brands, for the most efficient content distribution yet.
“With a fast-moving digital environment and increased competition for media companies, time cannot afford to be wasted on manual tasks. Media companies need agile, flexible, problem-solving solutions for their organisations,” says Jan de Roos, CEO of WoodWing. “Currently, it is very difficult to reuse print content on digital channels and amongst teams, brands and publications. Aurora solves this problem that many media companies have, creating content for both print and digital channels. By using a channel-neutral workflow with automation, the publishing process is sped up. For organisations that have a critical time to market, this really does provide them with a competitive edge.”
Enterprise Aurora supports a new way of working with channel-neutral content creation, breaking down the silos between print and digital. A channel-neutral story is created in the Content Station Editor, with document structure automatically applied. This allows for publishing on digital channels such as Facebook Instant Articles, Apple News, mobile apps or websites. Variants of the story can be created, adapted and placed automatically onto a print layout, or published on other digital channels with one click of the button.
WoodWing’s Enterprise Aurora is available via WoodWing’s authorised Solution Partner Network.
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