WoodWing survey shows multichannel approach is top of mind
Trends 2014, a new study conducted
by WoodWing Software, shows that more than half of respondents (59 per cent) plan
to implement a comprehensive multi-channel strategy in 2014.
A total of 125 participants –
mainly from the Americas, Europe and the Asia-Pacific region – answered four
multiple-choice questions about their publishing strategies and the use of
social media from mid-December to mid-January. The submissions came mainly from
newspaper, magazine and corporate publishers as well as advertising agencies
and marketing departments.
Some of the comments on expected
trends reflect the participants’ thoughts and strategic approaches in more
detail. For example:
- Among the new models for tablet
publishing, Flipboard and Zinio will succeed (corporate publisher) - Sharing and recycling information
(corporate publisher) - Design once, publish to multiple
formats (advertising agency) - Channel-neutral authoring
workflows; streamlining/improving efficiency of workflows that feed Web, blog,
mobile and social channels (magazine publisher) - Shifting away from print
replicated on tablets (magazine publisher) - A combination of all possibilities
– text, video, music and photo. The newsletter in magazine form (magazine
publisher)
