ZenithOptimedia predicts global ad expenditure growth in 2013
ZenithOptimedia has released its latest Advertising Expenditure Forecasts and predicts that global ad expenditure will grow 3.5 per cent in 2013, reaching US$503bn by the end of the year.
This is the same as the growth rate it forecast in June, marking the first time it has not downgraded its 2013 forecast since June 2012.
Read ZenithOptimedia’s Advertising Expenditure Forecasts for 2013.
