The FIPP Research Forum and Awards taking place 16-17 June at the G+J offices in Hamburg, Germany will present the major research studies that magazine media publishers, agencies and advertisers need to know about.
Here are just 6 to whet your appetite.
1. IPC Connected Consumers
How consumers are connected to magazine brands via multiple platforms, and the three states of mind in which they do so.
2. The Magazine Audience Performance Predictor (mapp)
A new model of magazine audience metrics: using issue by issue sales data, and accumulation curves, to create a real-time magazine reach forecasting tool.
3. Heat: a journey into neuroscience
Measuring emotional responses to a multi-platform media brand.
4. Gruner + Jahr’s Success Barometer
Investigating effectiveness: a cross-media tool for analysing the customer journey from initial ad contact to purchase.
5. Publishing Futures
Trends in the magazine industry, based on a series of annual bellweather surveys which benchmark the current and projected performance of the UK’s consumer magazine and business information publishers.
6. Atenea Digital
The value of magazine website advertising.
These case studies will be presented by speakers from IPC Media, Pacific Magazines, G+J, PPA, Bauer, and ARI. Further research projects will be presented from Nielsen Media, Meredith Corporation, PwC, Hubert Burda Media, GfK MRI and Magazines Canada.
To register or find out more visit fippresearchforum.com or email Claire Jones or Natalie Butcher with questions.
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