Chart of the week: Where media could benefit from AI

According to McKinsey Analytics, within the media sector, AI is expected to add the most value to the marketing and sales side of the industry, adding a projected 300 billion in value to that area alone. The strategy and corporate finance subset of the media sector are expected to gross US$99 billion in added value from AI in the coming years.

Many of the areas within the media industry that are projected to gain the most value from AI, such as the marketing and corporate finance, will be expanding into traditional AI, which includes machine learning and statistical techniques, such as regression analysis.

Areas where the potential added value of AI is currently smaller, like workforce productivity and fraud analytics arena, are projected to gain most of their value from advanced techniques being developed.

 

chart of the week 28 Jan 2019 ()

 

Download the chart here

Chart by Statista

More like this

Chart of the week: Facebook remains a major gateway to online news

Chart of the week: Native advertising expected to grow into 2021

Chart of the week: Despite digital age physical books still reign supreme

Chart of the week: News industry pivots to subscriptions for 2019

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x

Join us for FIPP World Media Congress

Get Your Ticket Now x