Chart of the week: Some Europeans still sceptical about personalised ads
Many users don’t like it when ads get up close and personal and follow them around on the web. Especially in France, people aren’t too fond of their movements being tracked for targeted advertising (39 per cent).
The British actually are the least against being served customised content on their journey through the web – then again it’s still a third (33 per cent) that don’t want personalised ads. In Germany 38 per cent of surfers don’t want to be bothered, according to the latest ADI Report.
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