Chart of the week: Where will the media market be in four years?

The United States is projected to grow at a roughly nine per cent pace over the next four years, with 2023 revenue forecasted at around $50.75 billion. By comparison, revenue in China’s digital media market is expected to expand at a 15 per cent pace. Within four years, Statista estimates put revenue from digital media from the country at around $33 billion. 

While the revenue of countries like France, Italy, the UK, and Germany are magnitudes smaller than that of the top three rainmakers in digital media, the growth prospects for these markets are still positive. France is set for 23 per cent growth, while the UK, Germany and Italy are projected to increase by around 15 percentage points. All these markets digital media markets are expected to stay under the $10 billion mark.


Chart 21 October 2019 ()


Download the chart here.

Chart by Statista.


 FIPP World Media Congress

12-14 November 2019 | Las Vegas

Meet leading players from the global media industry under one roof during three days of learning, sharing and networking.

See the agenda | See the speaker line-up

FIPP Congress ()



More like this

Chart of the week: This is what advertising will look like in 2021

Chart of the week: The generational divide in news consumption

Chart of the week: Instagram is a favourite for influencer marketing

Chart of the week: Subscription is the main source of revenue for UK TV

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x