Bates’ role will include managing Dennis’ Automotive brands, with specific remit of Auto Express, Evo, Octane and LandRover Monthly along with Vantage and Enzo magazines. She will also oversee the technology and lifestyle portfolios as well as managing events and brand marketing, research and insight across the Dennis Group.
Bates joins Dennis from her role as managing director at Bauer Media where she oversaw a large portfolio of hobby and lifestyle titles and demonstrated how brands can be extended well beyond the magazine page. Prior to her role at Bauer, Bates worked as publisher at Dennis where she was responsible for a number of titles including the Cycling and Fitness portfolios as well as Automotive titles Land Rover Monthly and Octane.
James Tye, Group CEO, Dennis, said: “As a business we are focused on identifying areas of growth and providing the framework to invest, scale and build long-term value across multiple business areas. The appointment of Nicola continues our commitment to put growth at the very heart of our business, in print and in digital, and be the boldest, most dynamic and diverse Dennis we have ever seen. Nicola’s exceptional leadership, marketing and publishing credentials will be a huge asset to Dennis at this exciting time of growth and expansion.”
Photo: LinkedIn/Nicola Bates
Nicola Bates added: “This is a hugely exciting time for Dennis. I am delighted to be joining the business and to play a part in its ambitious growth plans.
Dennis has a strong portfolio of profitable brands that deliver highly engaged audiences to advertisers. I look forward to working with the Dennis team to grow its current portfolio by launch and acquisition, whilst continuing to invest, develop and broaden revenue streams from its existing brands.”
Dennis is a member of FIPP.
More like this