eMarketer: Instagram audience in France still growing
By comparison, more than half (51.8 per cent) will use Facebook at least monthly this year—a user penetration rate more than double Instagram’s.
Though Instagram hasn’t grown as quickly as Facebook usage in France, it has been steady. eMarketer expects user growth will rise 21.4 per cent in 2017, and adoption will continue to rise by double-digit percentages through 2019. By that time, uptake of the social platform will have spread to 24.6 per cent of the country’s internet users.
Instagram is the most popular among France’s internet users ages 12 to 34, with penetration highest (61.7 per cent) among 18- to 24-year-olds this year. For those ages 12 to 17 and 25 to 34, penetration will be 35.1 per cent and 32.1 per cent, respectively.
Even with steady user growth in the coming years, older groups’ usage rates will remain well below those of millennials and teens. Less than 11 per cent of internet users in France aged 45 and older will access Instagram regularly this year.
More like this
eMarketer releases latest UK social media usage forecast
eMarketer: India mobile ad spending will grow by 85 per cent
Worldwide digital ad trends: FB and Google dominate; Snapchat to grow; 3 x Chinese giants the only potential rivals
eMarketer: Time spent on mobile internet continues to grow in China