Proof of Performance: Making the Case for Magazine Media (POP) shows how magazine advertising – across print and digital channels – continue to drive advertising success, even in an era of media change.
POP is an invaluable reference guide with case studies and data, put together from 110 evidence-based research studies from across the world, an essential tool for those in magazine media to use in the marketing of the ad sales effectiveness of their brands.
Previously published as a digital edition and in print, POP is now available on iPad. The app is powered by MagazineCloner – a London based digital solutions provider.
Commenting on the POP app launch, FIPP president and CEO Chris Llewellyn said: “The new POP app at your fingertips gives you the key tools to prove the value of magazine media. This research from around the world shows that magazines work – and how they work – extremely effectively globally.”
Ian Remmer, sales director of MagazineCloner said: “We are pleased to be supporting FIPP’s products and helping them reach a wider audience using our technology.”
POP is authored by FIPP research consultant Guy Consterdine.
For further information, translation rights and special discounted bulk rates, contact Helen Bland at FIPP.