return Home

Your chance to feel the pulse of innovation in America’s digital world

The next FIPP/ VDZ Digital Innovators Tour from 7-12 May 2017 will visit the dynamic media hubs of New York City and Washington D.C. 

The Digital Innovators Tour is an exclusive opportunity for senior executives in publishing from around the world to meet innovative companies and business leaders in the USA – this year on the East Coast. 

DI Tour logos 2 ()

The companies that will be on the programme are driving digital innovation, developing new content and business models, and influencing the future of media. The Tours give unparalleled insights into new developments and access to forward thinking leaders in media and related fields, all the while creating in-group networking opportunities with peers throughout the duration. 

Here are some of companies confirmed so far:

National Geographic

National Geographic is a multiplatform media innovator that excels at visual storytelling. National Geographic is now National Geographic Partners, after the National Geographic Society split off its media assets into an expanded joint venture with News Corp. The CEO of National Geographic Partners will host us at their headquarters in Washington D.C. We have asked them to share their approaches to the creation, distribution and monetization of content across platforms.

Atlantic Media

Atlantic Media’s portfolio of digital, print, event, social, and mobile platforms serve an audience of over 30 million each month on topics such as politics, business, economy, foreign policy, science, technology, arts and culture. Its brands include The Atlantic and Quartz. We will be meeting with the President and have asked him to share the latest on mobile and digital efforts, where they see opportunities for revenue and growth, and how they foster innovation. 

Hanley Wood Media

Hanley Wood is a B2B company serving the information, media, and marketing needs of the residential, commercial design and construction industry. It provides business intelligence and data-driven services, media, high-profile executive events, and strategic marketing solutions. We will be meeting with the President and have asked him to talk about Hanley Wood’s portfolio, how they serve their target audiences, and how they approach developing new services and revenue streams.


Gannett is one of the leading media companies in the U.S., with its flagship newspaper USA Today and over 100 local news organizations. We will be meeting with the Chief Strategy Officer and the Head of the Gannett Innovation Lab and have asked to hear about Gannett's digital and mobile efforts, ways it fosters innovation, and where it sees revenue and growth opportunities. We are also working to arrange a tour of the Innovation Lab that is set up to prototype and experiment with new ideas.

Deep Focus

Deep Focus is a global, digitally led 500-person creative agency focused on building brands that connect to and draw momentum from the culture that shapes consumers’ lives. Deep Focus builds culturally connected brands with an array of leading clients including Frito-Lay, Nestlé, Purina, Alibaba, Microsoft, Samsung and Ubisoft. We will be meeting with the Chairman and CEO and have asked him to share Deep Focus’ insights into building culturally connected brands and his perspectives on global consumer, cultural and media consumption trends.


Google continues to be an important platform for media companies. We will be meeting with the Strategic Partnerships group in New York that focuses on Google products for publishers. We have asked them to discuss the latest Google’s offerings for publishers and monetization opportunities, as well as new platforms for content that Google is working on. This will also be a chance to give Google input and ask direct questions.


Facebook recently announced the launch of The Facebook Journalism Project (see We will be meeting with Facebook in New York where the Journalism Project team is based and have asked them to share the latest developments that can benefit publishers.

And this is only a first glimpse at the programme! We are in discussions with more dynamic companies and interesting organisations. The tour will consist of approximately 15 meetings*

If you want to know what previous participants thought of their experience, read their testimonials here.

DI Tour cities ()

Don’t miss out

The upcoming tour presents an exclusive opportunity to meet face to face with entrepreneurs, founders, thought leaders and senior management from some of America’s most innovative publishers and other media-related organizations in NYC and Washington D.C. 

If you would like to participate in this valuable and exclusive opportunity, please contact Anja Mumm for more information or book your place directly on our website. Please note that space on the tour is strictly limited so participants we be registered on a first come, first served basis.

If you are interested but not ready to commit yet, ask Anja Mumm to add you to the interested list and you will get priority if you decide to register later, space permitting.

*The programme is subject to change.

More like this

From the Digital Innovators' Tour: Democratising online video at Tout

From the Digital Innovators' Tour: Innovation at RocketSpace

From the Digital Innovators' Tour: User generated content syndication at Stackla

From the Digital Innovators' Tour: Content for millennials at Hello Giggles

From the Digital Innovators' Tour: A glimpse of LinkedIn's content strategy

  • The state of brand licensing around the world

    Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?

    13th Nov 2017 Features
  • CDS Global and Zeddit announce tech partnership to help publishers grow print magazine subscriptions

    CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.

    13th Nov 2017 Industry News
  • How Egmont is reaping rewards from creating

    One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.

    13th Nov 2017 Features
  • Focus on behaviour, not technology, to identify emerging trends – Future Today Institute’s Amy Webb

    The Future Today Institute recently published its 2018 report into the emerging tech trends that are likely to shape the publishing industry in 2018. Here, we speak to Amy Webb, the founder of the organisation, about the development of study, and explains how better scientific modelling undertaken today can help us to predict future technologies.

    20th Nov 2017 Features
  • Advertising in the era of Google and Facebook

    The Facebook and Google duopoly are creating huge shifts in the allocation of advertising budgets. What does this mean for publishers, brands, and agencies? A panel of industry experts gave some answers during a recent panel discussion at the FIPP World Congress.

    20th Nov 2017 Features


Visit our Youtube channel


In this article


FIPP newsletters allow you to keep up with industry trends, research, training and events across the world



Get global coverage of your launches, company news and innovations


Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site