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Innovation chapter download: How to make money in magazine media

The editors of FIPP's Innovation in Magazine Media 2017-2018 look at how the heck do you make money in magazine media these days? There is no single answer other than: Diversify. Read on. 

This chapter on monetisation takes a tour through 13 options for magazine media. 

Download the monetisation chapter from Innovation in Magazine Media 2017-2018 World Report. 

Innovation in Magazine Media 2018-2019: Monetisation (FIPP/Innovation Media Group)

The 13 options include:

1. Advertising

2. Ad blocking strategies

3. Reader revenue

4. Branded content/In-house agencies

6. Ecommerce

7. Events

8. Mobile advertising

9. Native advertising

10. Newsletters

11. Programmatic advertising

12. Retail revenue

13. Video advertising

Download the monetisation chapter from Innovation in Magazine Media 2017-2018 World Report. 

The Innovation Report is written for FIPP every year by Innovation Media Consulting — a global consultancy helping publishers succeed in the digital age. The report author is John Wilpers, Senior Director USA of Innovation Media Consulting, and it is edited by Juan Señor, Senior Partner.

Pre-order here now to take advantage of the 15% discount on the new Innovation 2018 report - to be launched at the Digital Innovators' Summit (DIS) taking place 19-20 March 2018 in Berlin.

The 2018 edition launch at the DIS will include a deep dive tour of top media innovations around the world by Juan Señor. Join him there - with delegate rates also on special early bird offer until 30 November 2017.

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