MPA, the US Association of Magazine Media, was presented with a gold and a silver award from the FIPP Insight Awards.
The presentations were made to MPA at the American Magazine Media Conference in New York on 5 February 2019 by James Hewes, FIPP president and CEO.
MPA’s Gold winning campaign in the marketing category was Magazine Media. Better. Believe it.
The judges had been impressed that MPA mobilised all its members to place all its campaigns in their titles, which in itself was a great achievement. The campaign was also very relevant for other associations.
The Gold Marketing Award was accepted by: Susan Fraysse Russ, SVP, Communications, MPA, and Erick Neher, vice president, marketing, Hearst Marketing Solutions.
From left to right: Susan Russ, SVP of communications at MPA; FIPP James Hewes, president and CEO; and Erick Neher, VP of marketing at Hearst Marketing Solutions during the presentation of the FIPP Insight Awards to MPA. Photo by Noam Galai/Getty Images for MPA.
And taking silver in the multi-platform awards category was MPA’s Social Media Engagement Factor. The MPA Social Media Engagement Factor had been commended by the judges for its relevance and its transferability. At least one other association has already replicated it.
The Silver Multi-platform Award was accepted by Elizabeth Tighe, SVP, marketing and membership, MPA and Jim Anderson, CEO, SocialFlow.
From left to right: Elizabeth Tighe, SVP, marketing and membership at MPA; James Hewes, FIPP president and CEO; and Jim Anderson, CEO of SocialFlow, during the presentation of the FIPP Insight Awards to MPA at the American Magazine Media Conference in New York on 5 February. Photo by Noam Galai/Getty Images for MPA.
“We were delighted to be able to present the MPA with their Award in person at the recent AMMC. Their ‘Magazine Media. Better. Believe It.’ campaign was an incredibly important promotional tool for our industry, and was extremely well-received by consumers and advertisers,” said James Hewes, FIPP president and CEO. “The decision to make a second award to recognise the success of the MPA’s Social Media Engagement Factor reflects the great work the MPA has done over many years to deliver new audience measurement standards for brands in the publishing industry.”
The FIPP Insight Awards, sponsored by UPM, enable media companies and trade associations to highlight research-driven pieces of work that have enabled them to materially improve their business. The FIPP Insight Awards were initially presented at FIPP Insider London on 12 December, MPA were unable to attend at that time.
Click here to download all the winning research projects.
More like this
The 11th edition of FIPP's flagship publication is now available. Innovation in Media 2020-21 World Report, focuses on human capital, monetisation, podcasting, sustainability, creativity and print innovations.2nd Apr 2020 FIPP News
Remote publishing workflows are, for obvious reasons, not the same as in-office workflows. Yet, says Kilian Schalk, founder of PurpleGray Consulting, many a team flounder and productivity nose-dives because they do not adjust long-established workflows for new remote working requirements.26th Mar 2020 FIPP News
VDZ and FIPP, joint organisers of the Digital Innovators’ Summit (DIS), are today announcing that the 2020 edition will be postponed until September. This is due to the impact of the ongoing COVID-19 virus outbreak.13th Mar 2020 FIPP News
For speakers, delegates or exhibitors who may be concerned about the current COVID-19 outbreak5th Mar 2020 FIPP News
There aren’t too many things that we can be sure of in these increasingly bizarre times. But here are two.23rd Mar 2020 Features
After taking a look back at the pivotal moments in publishing over the last decade, FIPP Insider now looks ahead at the next 10 years. With the help of industry experts, Ashley and Charlotte explore the three key areas shaping the media: technology, business and finance; and culture.23rd Mar 2020 Features
Many brands are seeing an opportunity to innovate by adding a digital element to their print offering. In the advertising space in particular a number of brands have created ‘experiential content’ for their audiences by combining the two. Here, we explore some examples.30th Mar 2020 Insight News
Facebook has announced a $100 million investment to support the news industry with important COVID-19 pandemic coverage.30th Mar 2020 Industry News
After three years of ground-breaking work, Time launched its immersive VR project, The March in late February, which brings Martin Luther King Jr.’s iconic “I Have a Dream” speech and the 1963 March on Washington for Jobs and Freedom, to virtual life.30th Mar 2020 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next