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New Innovation in Media pre-launch discount ends today

The 15% pre-launch saving on the 8th edition of Innovation in Magazine Media World Report ends today. The 2017-2018 edition of the book will be launched on 20 March at the FIPP/VDZ Digital Innovators' Summit (DIS) taking place in Berlin, Germany 19-21 March. Order now to take advantage of this special offer.

The Innovation in Magazine Media is a treasure trove of solutions to editorial and sales challenges. Every year it delivers proven strategies and tactics for the hottest, more important areas in publishing today

The 2017-2018 edition is no exception. It highlights the bold, unflinching, and even wrenching reorganisation needed to reinvent sales and editorial teams.

Chapters include:

- Messaging apps and chatbots - Finding the future in unlikely places

- Mobile - Forget digital-first and mobile-first, it's time for precision content

- Monetisation - How the heck do you make money in magazine media these days

- Print innovations & offbeat - Media creating wacky and wonderful new experiences in print and digital formats

Offbeat - Innovation in Magazine Media 2017-2018 World Report (FIPP)

- Progressive web apps v. native apps - A no-brainer solution: Progressive web apps. Take it to the bank

- Reinventing legacy editorial & sales teams - Enough peaceful evolution; it's time for radical revolution

Monetisation - Innovation in Magazine Media 2017-2018 World Report (FIPP)

- Media tech - In the tsunami of media tech, which tools do you need and how should you use them?

The World Report is written for FIPP every year by Innovation Media Consulting — a global consultancy helping publishers succeed in the digital age. The report author is John Wilpers, senior director of Innovation Media Consulting, a global consultancy helping publishers succeed in the digital age. 

Join John Wilpers on a tour to all corners of the world as he identifies the top media and tech-related innovations of the past year at the Digital Innovators' Summit on 20 March. 

John Wilpers ()

Order your copy now to save 15% on the launch price. Special rate deadline:TODAY. 

Wilpers and Innovation director Juan Señor are available to present the case studies included in the report to your teams at your companies or to regional media associations. If you wish to bring innovation home, or want to order a bulk order at discounted rates, please contact Helen Bland at FIPP.

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  • How subscriptions became a driver of profit at The Economist

    Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.

    9th Nov 2017 Features
  • The state of brand licensing around the world

    Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?

    13th Nov 2017 Features
  • CDS Global and Zeddit announce tech partnership to help publishers grow print magazine subscriptions

    CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.

    13th Nov 2017 Industry News
  • How Egmont is reaping rewards from creating ALT.dk

    One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.

    13th Nov 2017 Features
  • Why content should be created specific to each platform

    Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.

    13th Nov 2017 Features

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