Laura Rowley, vice president of video production and product at Meredith Corporation, USA, will address attendees at FIPP’s inaugural Innovation Forum, taking place on 26-27 June in London.
Rowley is responsible for overseeing original video creation for more than a dozen digital properties, including Better Homes and Gardens, Parents and Fitness, across all platforms. She manages programming, creative, analytical and distribution strategies, driving revenue growth and engagement with Meredith’s more than 50 million unique monthly visitors.
Visit www.fippinnovation.com for more information about the event and to see the programme as it takes shape.
Register to attend the FIPP Innovation Forum (places are limited to ensure a more intimate, interactive experience).
FIPP’s Innovation Forum builds on five years of the Innovations in Magazine Media World Report, and working with the editors and Innovation Media Consulting experts John Wilpers and Juan Senor will showcase and dissect the best worldwide magazine media innovations of the past year at the event.
Other topics to be covered at the Innovation Forum include:
- Mobile first publishing, both on tablets and smartphones, also highlighting important differences between the two
- The rapid rise of native and programmatic advertising, and things companies can do (and should not do) to excel in both
- Innovative use of social media
- Email (underrated, but still so crucial to our world)
- Big data
- Digital engagement
- Ecommerce innovations
- Conferences and events as sources of revenue
- Some of the best, most fun and wackiest print innovations in past year
Last but not least, the Forum will wrap it all up in a session on creating a culture of innovation in the organisation – discussing putting sound business rationale behind innovation drives, get buy-in from people, and creating a shared purpose. For without these cultural changes, innovation is doomed to fail.
The forum is aimed at those at the heart of industry innovation – publishers, editors, and marketing and ad managers, to name a few. Register to spend two days immersed in best-of-breed innovation case studies from the world over … and all this in London, one of the most vibrant cities worldwide.
Special hotel offer to attendees (but book early!)
FIPP has reserved a limited number of hotel rooms at a discounted rate at the Park Plaza in London. Please book early to take advantage of the special FIPP rate, quoting the following reference: 260614WWMA.