LandLust will hit UK newsstands on 5 November. With its editorial focus on the spirit of the countryside, rural life and culture, do-it-yourself arts and crafts and living with the seasons, the lifestyle magazine has become a bestseller in Germany since its launch in 2005, and with a circulation of over 1m it has overtaken top publications such as news weekly Der Spiegel.
Celebrating the magazine’s 10th anniversary in its native country, publishing house Landwirtschaftsverlag now announces the launch of its flagship title in the UK with an initial print run of 40,000 and at a cover price of £4.
Münster-based Landwirtschaftsverlag, originally an agricultural trade publisher, has taken a decidedly down to earth approach with LandLust, a specific German term that works along the lines of Wanderlust and roughly translates as “desire for country life“. The magazine, that will in the UK run with the subheading “Spirit of the Countryside“, is designed as an antidote to the fast pace and stresses of modern, digital life. The editorial content celebrates nature and the Land, covering food and seasonal recipes, gardening, wildlife, reviving old crafts and containing a multitude of creative do-it-yourself ideas that appeal to a readership living in rural areas and to urban dwellers yearning for the Good Life alike.
“The Economist wrote about our magazine that in the pages of LandLust people take time not just to bake bread but to build their own ovens, and we think that this is what makes us unique and differentiates us from other publications covering similar topics,“ says LandLust’s editor-in-chief Ute Frieling-Huchzermeyer. “Gardening, crafts or cooking are covered in many magazines, however, we try to tell authentic stories of people. Rather than simply showcasing a product or idea, we show how they’re being lived and provide simple to follow tips for our audience how to try things for themselves, introducing our readers to a world of authentic experiences.“
LandLust is aimed at people who like to live in tune with and close to nature. Following the launch issue the 132-page magazine will be published four times per year.
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