Following an overwhelmingly popular response to last year’s programme, Google Digital Immersion Week returns for 2022, and will take place from Monday 21st February. The specialist 5-day online programme is presented by FIPP in partnership with Google, FT Strategies, and Di5rupt, and is open to magazine media management professionals in Europe and the Middle East.
The programme has been specifically designed to help individuals and the companies they work for advance in their digital data, product, and revenue development journeys.
It provides a strong focus on developing a digital product with reader-driven revenue models – ideally subscriptions – and candidates use their own data to define what this should look like. By the end of the week, participants are asked to define their own ‘North Star’ concept and identify next steps for implementing what they have learnt.
The course runs from Monday 21st – Friday 25th February, but with breaks in between each day to allow participants some time to focus on their day jobs, and with guest speakers from the Financial Times and magazine media industry, as well as one-to-one sessions with moderators, it is a highly valuable opportunity to learn and mix it up with other industry peers.
You can find out more information on the event, including how to enrol, here.