Chart of the week: How important is social media referral traffic?

Here is an overview based on data collected by that shows which users referred from which sources (if at all) engage the longest with any given content. Social media doesn’t fare well according to these findings: “Perhaps unsurprisingly, we learned that social referrals led to the fewest seconds of engaged time (57 seconds per post)”, concludes.

Reviewing social media referral traffic ()

Download the chart here

Source: Statista

More like this

Chart of the week: Journalism discovers crowdfunding

Chart of the week: Reading big on the young agenda

Chart of the week: Ad blocking bigger in Continental Europe than in UK

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x