return Home

Axel Springer establishes international sales unit

As of March 1, 2020, Axel Springer will establish an international sales unit to market its more than 70 international media brands across countries and brands.

International clients will have access to cross-national advertising opportunities with Insider, Upday, Politico Europe or the brands of Ringier Axel Springer Media in Central and Eastern Europe in addition to the German brand portfolio. With the offerings of the international sales unit, clients will be able to reach more than 300 million users in about 30 countries.

 

Peter Würtenberger ()

Peter Würtenberger, CEO, Upday

 

Upday CEO Peter Würtenberger will assume the strategic management of the new unit. The new international sales unit, which will cooperate closely with Media Impact, is an initiative by Würtenberger and will benefit from his experience and expertise in expanding Upday’s international marketing business in 16 countries.

Robert Langenbach will take over the operative management of the new unit as Director International Sales. Langenbach will return to Axel Springer after four years as Director International at the Comatch platform. He already worked for Axel Springer from 2009 to 2016, most recently as Media Impact’s Head of Sales for Politico Europe. In his new function as Director International Sales at Axel Springer, Robert Langenbach will report to Peter Würtenberger.

Peter Würtenberger said: "Axel Springer today reaches more than 300 million users in about 30 countries with its international media portfolio. Our advertising partners are increasingly asking for cross-border marketing solutions. With the international sales unit, we are responding to these market demands and enabling our customers to address this highly attractive target group across borders with tailor-made campaigns. I am delighted that in Robert Langenbach we have been able to win over an outstanding marketing expert for the operational management who brings with him many years of experience with global campaigns."

Axel Springer is a member of FIPP.

 

 

More like this

Axel Springer's Insider Inc. and eMarketer to merge

Reuters' Hazel Baker on user-generated content and the challenge of deep fakes

NYT wins the Paid Content Award 2020 during Seventh International Paid Content Summit at Axel Springer

Erica Anderson, Executive Producer Vox Media on building multiple media channels

Go to Full Site