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Graphiq targets publishers with new data visualisation tools

Research startup FindTheBest announced today that it’s rebranding as Graphiq, and releasing a new suite of tools aimed at making it easier for publishers to produce or include data visualisations within regular content.

While we’ve had access to large databases of information from the public (CDC, US Census) and private sectors (both licensed data and private research) for a while now, making sense of that data in meaningful ways is still quite challenging and time consuming. Graphiq wants to make that part simple by integrating as many data sets as possible into its knowledge graph, and then giving you the tools to create data visualisations on your own, or simply include existing visualisations it’s created to support existing reports. You can also see where all of the information is pulled from, too.

So for example, if you wanted to show a visualisation with all the salary information of Yahoo CEOs for the last decade, Graphiq can theoretically help you with that. By the same token, it will also pull up quick snapshots of presidential candidates information.

The new suite of products includes a Graphiq Search tool that gives journalists access to over 10bn visualisations as well as a new Graphiq Feed, which directs reporters and editors to relevant breaking news, automated research, and original reports from Graphiq’s in-house team. Once you find a piece of content you’d like to use, you can embed it within a post. (Admittedly, I had trouble making this work within the Gigaom CMS, but check out the screenshot below for an example.) The visualisations are also optimised for viewing on mobile devices, and feature some interactive data that pops up.

Publishers also have the option of installing a Graphiq plugin into the CMS that will either allow them to search for data visualisations to complement their articles or automatically suggest visualisations based on the topic of an article.

Read the full article here

Source: Gigaom

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