Robert previously ran Manning Gottlieb OMD, where he held both managing director and CEO roles. The company was named Media Week’s Agency of the Year under his stewardship. Most recently, he was director of advertising revenues at Telegraph Media Group, with responsibility for display advertising and commercial branded content across both its print and digital platforms.
Robert will join Hearst UK’s senior leadership team on 4 September, and will report to CEO James Wildman. His newly created strategy division will encompass research and insight, data strategy, B2B marketing and commercial development. Robert will also draw on his wealth of communications planning experience to support Hearst’s sales effort.
James says: “This appointment is a major coup for Hearst UK. Robert is extremely smart, digitally savvy and strong on cultural development. He is passionate about our brands and excited to drive our business forwards. The fact he has chosen Hearst over many other suitors is testament to the size of opportunity we have in front of us. This is a valuable investment in our growth and I couldn’t be more thrilled to welcome him on board.”
Robert says: “I am absolutely delighted to be joining Hearst UK as Chief Strategy Officer. It is a brilliant role in an ambitious and exciting business. Hearst has some wonderful, life-enhancing brands, and I can’t wait to work with a great team and an inspirational CEO. I already have a ton of ideas. I truly believe that within this transformational media world there are some fantastic opportunities for Hearst to strategically develop and offer partners some very exciting and successful commercial experiences.”
Hearst recently announced two significant editorial appointments, with Sarah Bailey taking on a new role as group editorial director of Good Housekeeping, Red and Prima and Susy Smith becoming group editorial director of Country Living, House Beautiful and Elle Decoration.
More like this
Hearst UK has partnered with Smart Energy GB to launch a fully integrated campaign led by video and supported through branded content and social activation.14th Dec 2017 Industry News
Fintech start-up Swanest today announced its partnership with Mediafin, a Belgian business newspapers publisher. Swanest introduces a brand-new portfolio management solution, helping business media to attract and engage private investors on their websites.14th Dec 2017 Industry News
Dylan Jones, editor of British GQ and editor-in-chief of GQ Style today announced a number of new hires, a further investment for continued high-end agenda-setting journalism and fashion coverage as the magazine prepares to enter its 30th anniversary year. Appointments include a significant number to the fashion team as well as additions to the political line up.12th Dec 2017 Industry News
Hola! USA has officially named Miguel Sirgado editor-in-chief. Sirgado will oversee editorial content for the Hola! USA brand.12th Dec 2017 Industry News
“I think you’re seeing a move-back to print; a move-back to the appreciation that print is restorative; it’s actually information that you take in. We know that there was a connection between the tactile, taking in of information… so, the touching of print and the absorption of information. And I feel very confident that print will continue to evolve and remain relevant.” - Joanna Coles8th Dec 2017 Features
Guest editorship in the magazine industry is used to create a buzz - it's often a way to garner attention. In the past, guest editorship has been often reserved for A-list celebrities. In 1997, Gwyneth Paltrow edited Hearst's Marie Claire, and in 1998, Susan Sarandon edited it. Bono guest-edited an edition of Conde Nast's Vanity Fair in 2007. In 2015, Michelle Obama guest edited Meredith's More magazine.11th Dec 2017 Features
While many potentially disruptive trends are not dominant or even easy to recognise, publishers must be ready to identify and experiment with them, warns Josh Macht, executive vice president and group publisher at the Harvard Business Review in the US.7th Dec 2017 Features
Country Living is continuing their trend integrated multi-platform branded content campaigns for 2017—building off of their steering wheel cover with Go RVing in June—the Hearst brand teamed up with L.L. Bean for a three month partnership which kicked off in October issue and included distinct print covers in November and December.14th Dec 2017 Features
Television reigned supreme over the advertising market. It has been a long time coming, but finally, this year, digital has dethroned TV.11th Dec 2017 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next