Innovation in B2B media
Many in media will be familiar with Innovation Media Consulting, who produce on behalf of FIPP the Innovations in Magazine Media World Report, an insightful annual guide featuring case studies of innovation in magazine media companies. Featured case studies must be innovative as well as show demonstrable results, and examples often highlight how print and digital media complement each other, or innovative new digital products and platforms.
B2B Syndicate connected with John Wilpers, senior director from Innovation Media Consulting after his presentation at the 39th FIPP World Congress last week, and asked for examples of B2B media innovation, and other general trends B2B media can leverage to serve their professional audiences and clients better. The following is a selection of the innovative examples, trends and tactics Wilpers believes are – or could be – opportunities for B2B media, together with his comments.
