The editors of the Innovations in Magazine Media 2013 World Report, FIPP and Innovation Media Consulting, today (19 March), presented an Editors’ Choice Award to three of the innovations covered in this year’s report.
The Awards were presented after editor John Wilpers launched the new edition of the Innovations in Magazines 2013 World Report at the Digital Innovators’ Summit in Berlin, Germany.
In making their choice, the editors recognised the creativity of the idea or concept, the scale of achievement, the ability to be replicated, and commercial potential.
The Innovations in Magazine Media Editors’ Choice Award winners are:
For its condensed compilations that are incredibly popular – read profitable. The Cosmopolitan ebook Sex Questions Answered in 20 Words or Less was promoted as “a titillating collection of sexual trivia, how-tos, and tips for success as only the editors of Cosmopolitan could provide.” The e-singles are promoted in the print magazine which results in an immediate and traceable increase in sales of the e-singles.
For its campaign journalism which took a civic cause and together with sponsors start a movement for a better world. Brazil’s Abril Media wanted to bring about change, and with its extensive readership in Brazil, it was able to present sustainability challenges and opportunities reaching 21 million readers and a TV audience of 23 million viewers. The Planeta Sustentável campaign used a sophisticated and effective multi-platform editorial platforms including editorial, apps, books, social networking, manuals, content for various levels of education and the engagement of companies in sustainability projects.
Esquire video trailer
Esquire has used the increasing popularity of videos to market itself using a 48-second trailer designed to appeal to Bond movie fans. It also resorted to video to promote a special feature on the mass escape of wild animals from the Zanesville Zoo in the US. According to the Internet Advertising Bureau online adspend increased by more than 13.5 per cent for the first half of 2012, with much of this growth being attributed to the rise of video. And comScore figures showed that more than half of tablet users watched video and/or TV content on their device in the course of a month.
After the three Award winners were announced, delegates at the Digital Innovators’ Summit were asked to vote for an overall winner. The result was announced, and the overall winner was Abril for Planeta Sustentável.