The author John Wilpers and editor Juan Señor from Innovation Media Consulting will offer an insight into the people, companies and technologies behind the powerhouse innovators currently making waves in magazine media.
Innovation 2018 will focus on:
– Distributed content/social media
From dark social to influencer marketing and engaging with GAFA – Google, Apple, Facebook and Amazon – platforms
– Media tech: Artificial intelligence and updates
The next big thing to impact media is ?
Reader revenue, anti-ad blocking strategies, spoofing and where IS digital advertising working?
The wild, the wacky and the wonderful
– New digital narratives
Media companies who employ the best storytelling tools will win audiences; everyone else will shrivel and many will die
Properly positioned (think premier, subscription-based publications), print can drive significant revenue for a long time to come
The Innovation Report is written for FIPP every year by Innovation Media Consulting — a global consultancy helping publishers succeed in the digital age. The report author is John Wilpers, Senior Director USA of Innovation Media Consulting, and it is edited by Juan Señor, Senior Partner.
Join the editors of the Innovation Report at the Digital Innovators’ Summit in Berlin, 19-20 March 2018, for a whirlwind tour of the newest, brightest and most innovative stories from around the world.
Register now to save on the early bird rate which ends 14 February.
Invite the editors to present to you and your colleagues. Contact Helen Bland at FIPP and we’ll put you in touch and we can also help you with bulk discounts for book orders, added value for your participants.
Want to associate your brand with Innovation?
Innovation is a key topic of interest and engagement among FIPP members, and the Innovation in Magazine Media World Report is FIPP’s top rated report. It offers an opportunity to get in front of a high quality, captive audience – decision-makers involved in key decisions for businesses worth hundreds of millions of dollars. Contact John Schlaefli for unique advertising and sponsorship opportunities.
FIPP members receive a digital copy of the Innovation Report for free, and save more than 40% on print copies. More about FIPP membership benefits here.
PRE-ORDER your copy (launch date 19 March 2018).
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