return Home

Chart of the week: Facebook is still the fastest growing social media network

It may not be as hip as Snapchat or Instagram, but Facebook is still a must-have channel for publishers trying to reach a large audience.

The world’s largest social network just keeps on growing and now has more than 2.07 billion users around the world.

Facebook may seem like the slow behemoth that can no longer keep up with the explosive growth of younger platforms, but in fact no other social media platform added more users than Facebook over the past two years. As the following chart by Statista shows, Facebook added 527 million monthly active users in the past two years – that is considerably more than Twitter’s entire user base (330 million). And it’s not just sheer size that speaks for Facebook. According to a survey conducted by the Audience Project in the United States, Facebook is also the most engaging social media platform. Fifty-three per cent of the respondents said that they open the Facebook app at least several times a day. Snapchat only reaches 34 per cent in that regard.

 

Chart of the week 6 Nov ()

 

Download the chart here.

Source: Statista

More like this

Chart of the week: 'Media and entertainment' is the second most launched app category

Chart of the week: Steady increase in digital ad spend targeting kids

Chart of the week: Mobile first for the news industry

Chart of the week: Who favours the press?

Chart of the week: Feeling tracked and the counter-measures against ads

Chart of the week: What prompts people to turn off their ad-blockers?

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site