It may not be as hip as Snapchat or Instagram, but Facebook is still a must-have channel for publishers trying to reach a large audience.
The world’s largest social network just keeps on growing and now has more than 2.07 billion users around the world.
Facebook may seem like the slow behemoth that can no longer keep up with the explosive growth of younger platforms, but in fact no other social media platform added more users than Facebook over the past two years. As the following chart by Statista shows, Facebook added 527 million monthly active users in the past two years – that is considerably more than Twitter’s entire user base (330 million). And it’s not just sheer size that speaks for Facebook. According to a survey conducted by the Audience Project in the United States, Facebook is also the most engaging social media platform. Fifty-three per cent of the respondents said that they open the Facebook app at least several times a day. Snapchat only reaches 34 per cent in that regard.
Download the chart here.
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