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Chart of the week: Fashion mag ads become more diverse

For a long time, minorities were less visible in fashion advertising. This is changing, as many companies aim to diversify their consumer base and market their products to people of colour.

As this infographic shows, the share of models of colour featured in advertisements in fashion magazines is rapidly growing.

Whilst three years ago only around a sixth of all ads featured models of colour, the fall 2017 campaigns were more diverse, almost one third of the ads featured non-white models. Campaigns featuring ethnic minorities are en vogue which is due to the realisation that reflecting diversity is more important each day. There's still a long way to go, but looks like a good start.

 

Chart 14 May 2018 ()

 

Download the chart here.

Source: The Fashion Spot

Chart by Statista

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