Free access is still the most common pay model for all media types, particularly for digital-born media, while hard paywalls remain extremely uncommon.
According to the Reuters Institute of Journalism, nearly all content from digital-born outlets is free. Out of the 212 news organisations analysed across seven countries, only two digital-born/digital-only outlets operated any type of paywall, up from just one in 2017 when the study was first published.
Newspapers provide more of a mix of options when it comes to paying for content, with about a third using a metered paywall and another third employing a freemium model. The study also found that the freemium model was much more common at European outlets than American ones, with the US being dominated by metered paywalls.
Overall the number of newspapers operating some type of paywall is up slightly from 2017, going from just around 64 per cent of outlets to 69 per cent. As different media adapts to the digital world many are now experimenting with the right mix of revenue streams for their business.
Download the chart here.
Chart by Statista
More like this
MPA – The Association of Magazine Media in the USA announced the findings of a five-year study of magazine media audiences at the MPA Biennial Research Symposium last week. Under the umbrella of Magazine Media 360°, the magazine media trade group measured consumer demand by brand across formats and platforms using third-party, verified and audited data since 2014.9th Dec 2019 Insight News
View and download the speaker presentations from the FIPP World Media Congress, 12-14 November 2019, Las Vegas.26th Nov 2019 Insight News
FIPP’s first Media Intel Report, a glossy bookazine containing some of the highlights of the research, white papers and ‘how to’ reports produced by FIPP during 2019, appears this week - in time for FIPP’s World Media Congress in Las Vegas.13th Nov 2019 Insight News
Technology companies up the stakes as paid digital subscriptions near 20 million globally.13th Nov 2019 Insight News
How to steer clear of calamity when running the gauntlet of innovation emerged as a key theme at the FIPP Media Congress in Las Vegas. We share some experts’ thoughts in a collection of #FIPPCongress quotes.13th Jan 2020 Features
Meredith Corporation unveiled the first issue of its new quarterly magazine, Reveal with globally recognised lifestyle tastemakers Drew and Jonathan Scott. The Winter 2020 issue is available online and on nationwide newsstands since Friday 10 January.13th Jan 2020 Launches
At the recent FIPP Congress, Jonathan Wright - Global Managing Director for Dow Jones & Wall Street Journal – spoke about how media companies can build sustainable revenue models in today’s changing consumer environment. We caught up with him at the event to find out more.16th Jan 2020 Features
Final Early Bird deadline is 31 January.13th Jan 2020 FIPP News
Did you know? On 15 September 1997, the google.com domain name was registered.13th Jan 2020 FIPP News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next