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Media Voices podcast: Financial Times exec on using engagement metrics to launch new products

In this week's episode, the Financial Times' audience engagement strategist Alyssa Zeisler takes us through how the team uses engagement metrics to identify a need for new products that benefit new audience segments.

In the news round-up the gang attempts the first-ever Media Voices Blitzcast, rounding up as many news items as they can in two minutes each. Among other things, they examine changes to Wired and the FT's paywall strategies, disappointing news for BuzzFeed and the Daily Mail, and a discussion on diversity in the media. The team burns 30 seconds with a discussion of Peter's pelvic floor muscles.

What the Media Voices team is reading:

• How to survive the media apocalypse, via Wired.

• The scary tale of the Washington Post's counter-sting investigation, via WaPo.

• Killing TIME: Requiem for an Empire, via Josh Quittner.

 

FIPP have partnered with the team at Media Voices to bring you their podcast every week via our FIPP World newsletter. If you are not signed up to FIPP World yet, make sure you don’t miss any of Media Voices’ weekly interviews with industry leader and influencers. Sign up here.

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