UK digital asdpend grows by 15 per cent year-on-year

Loyal podcast listeners will stomach a few more advertisements to support their favourite show, a study by Westwood One found. Advertisers have successfully incorporated their products into podcast programming, yet podcasts’ ability to translate that willingness by listeners into substantial revenue still lies further down the road for the medium.

More than 90 experts representing leading international media companies from 14 countries met in Berlin from February 6 to 7, 2019, at the invitation of Axel Springer for the sixth International Paid Content Summit. 

On this week’s episode of Media Voices, the team brave Snowmageddon to interview Digiday editor-in-chief Brian Morrissey, about publishing economics and sustainability, how B2B is cool, and the value of being really honest about change.

The United Kingdom was able to drum up the most social media ad revenue in 2018, according to analysis and forecasts by Statista’s Digital Market Outlook. The UK brought in about US$2.8 billion in revenue solely from advertising on social networks, excluding revenue generated from membership-subscriptions or premium fees.

As increasing numbers of news and magazine media publishers around the world look to reader revenue strategies for sustainable business growth, retention has taken on new importance across the magazine media landscape. 

The international magazine industry routinely sees big advances, large transformative strategies and exponential growth. But, changes don't always have to be big - small changes, like pebbles tossed in a lake, can have ripple effects.

In December, FIPP and UPM announced the winners of the fourth annual Rising Star Awards. Amongst the accolades was the Special Jury Award, given to nine year old editor, Charlie Robinson, of Inside Out Publications. 

Loyal podcast listeners will stomach a few more advertisements to support their favourite show, a study by Westwood One found. Advertisers have successfully incorporated their products into podcast programming, yet podcasts’ ability to translate that willingness by listeners into substantial revenue still lies further down the road for the medium.

“That’s what I thought. I’m ready for this. And I was excited. I had spent five years in digital; I was excited to be able to return to the media I had fallen in love with, which was print. That was the thing that defined my decision to become a magazine person in the first place. I had been a maniacal print obsessive for my whole childhood. And spending those years in digital really helped me have perspective on consumers and consumer behaviour.” - Kate Lewis, chief content officer, Hearst Magazines