Internet adspend to surpass TV as number one ad category worldwide
This momentous transition is driven by growth in PC-based internet and especially mobile internet advertising. Mobile will contribute $47.5bn in adspend between 2014-2017.
Meanwhile, ecommerce and digital subscriptions, as well as video, programmatic and native advertising all forecast a vibrant future of digital revenue making for publishers.
The FIPP Insight report on Global Digital Revenue Trends investigates the opportunities for media and presents case studies from Local Media Consortium’s digital advertising exchange, Blendle’s pay-per-article start-up and the New Yorker’s paid content approach as well as the adspend fingerprint for the media mix in each region of the world and selected countries within those regions.
The Global Digital Revenue report is fifth in a series of in-depth special reports from FIPP Insight and World Newsmedia Network (WNMN). Each report is packed with data charts, commentary on trends and practical and practical, usable case studies.
Reports for the year are (pdf downloads):
2. Social media
4. Big data
6. Magazine media (multi-platform brands) (to be published September 2015)
7. Content (October 2015)
To compile the reports, WNMN sources evidence-based data from sources around the world, analyses the data and provides commentary on top trends identified, trends you should be considering in your business today.
Subscribe to the monthly FIPP Insight newsletter or visit FIPP.com/Insight for news on upcoming reports and for any queries about this report and ones to follow. Contact FIPP’s Head of Insight, Helen Bland or call +44 7404 4169.
This report is sponsored by brand partner PressReader.
Download the FIPP Insight Special Report on Global Digital Revenue now
Contact André Glazier or John Schlaefli for commercial opportunities with our FIPP Insight Special Reports.
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