return Home

Gruner + Jahr launches Gala in Greece

Gala is now available, through a license agreement, as a weekly supplement to the Sunday edition of Greek newspaper Proto Thema. The editor-in-chief is Jenny Agiandriti, who previously served as editor-in-chief of the Greek editions of Thema People and Grazia. 

As with other international Gala editions, the Greek edition is based on a local-hero approach. The magazine focuses on local and international celebrities as well as lifestyle, fashion and beauty.

 

Gala Greece ()

 

The launch in Greece is accompanied by extensive marketing measures in print, TV, radio and on social media. 

Daniel Gesse, deputy head of international brands and licenses at G + J Brand Business, says: "With the Gala license in Greece, we are continuing the internationalisation of the Gala brand, with the premium people and lifestyle magazine now appearing in five countries. With Proto Thema, we have an experienced local partner who has already successfully issued licenses for brands such as Marie Claire, Car and Olive.”

Nikos Anastasopoulos, deputy head of finance and publishing sector at Proto Thema, added: "Proto Thema which in Greece is identical with innovation, and always identified with high quality brands and content, chose to cooperate with the Gala brand, a title synonym to class. We believe, in order to continue to be influential, print publications must provide their readers with valuable brands and contents."

More like this

Building content licensing-as-a-service and recipes-as-a-service

The state of brand licensing around the world

Why the licensing format remains healthy - an interview with Daniel Gesse of G+J

Cue Ball retained by Bloomberg, Al Jazeera and The Atlantic for international licensing

  • Behind The Economist's first graphic novel on Instagram

    A couple of weeks ago, The Economist published a graphic novel on Instagram, called "Data Detectives". The production of the piece was a group effort involving Oliver Morton, senior editor and briefings editor; Jon Fasman, Washington DC correspondent; Rob Gifford, Britain correspondent, Stephen Petch, art director, Ria Jones, digital and social media picture editor, Ben Shmulevitch, editorial designer; Matt Withers, graphic designer and Simon Myers, freelance graphic designer and illustrator. 

    9th Jul 2018 Features
  • Can slow journalism march on… slowly?

    As news cycles speed up, 'slow' journalism seems to be slowing down. These days, to don the robe of a slow journalist, deadlines - and even scoops - are negated in seeking out accuracy, proportionality, fairness and, it seems Pulitzer prizes. An employer that can afford to pay a journalist an annual salary to tell one in-depth story  a year may come in handy too.

    9th Jul 2018 Features
  • Hearst UK launches new digital metric to demonstrate content engagement quality for commercial partners

    Hearst UK has launched a new metric to demonstrate the engagement quality of digital branded content for its commercial partners.

    9th Jul 2018 Insight News
  • Gruner + Jahr launches Gala in Greece

    Gala is now available, through a license agreement, as a weekly supplement to the Sunday edition of Greek newspaper Proto Thema. The editor-in-chief is Jenny Agiandriti, who previously served as editor-in-chief of the Greek editions of Thema People and Grazia. 

    9th Jul 2018 Launches
  • Take part in the Distripress Circulation Monitor 2018 survey

    The Distripress Circulation Monitor (DCM) is in its fifth year. The report is commissioned by Distripress, the international press distribution organisation, to provide companies involved in the cross-border sales of newspapers and magazines, with quality insight in to the performance of the global market for press distribution and the factors affecting trading. 

    9th Jul 2018 Insight News
Go to Full Site