return Home

Ringier China puts focus on Myanmar and Vietnam, sells Chinese publishing portfolio

Ringier logo ()

Ringier China, the Chinese subsidiary of the Swiss digital media company Ringier, has sold its Chinese publishing portfolio to Ocean Strategies Advertising. The sales and purchase agreement has been signed on November 23rd, 2017. In the future, Ringier will focus on Myanmar and Vietnam where it is planned to further expand and invest into its portfolio.

After a successful, long lasting period on the Chinese market, Ringier China will sell its operational business in China and handover to Ocean Strategies Advertising, led by Bromme H. Cole and ex General Manager Kenny Zhou by the end of 2017. 

After an extensive market and strategy analysis assessing long-term opportunities, Ringier has taken the decision to dispose of its Chinese assets. In the Asia-Pacific region, Ringier will concentrate its expansion entirely on Myanmar and Vietnam being markets where Ringier Asia is already successfully established and positioned with a well-digitised portfolio. 

Both South East Asian countries will remain key for Ringier Asia, with clear focus on expansion plans in publishing, directories and classifieds, aligned with Ringier's core expertise and global strategy. 

Florent de Rocca Serra, general manager of Ringier Asia, said: "We have found with Ocean Strategies Advertising an ideal successor that will retain a strong interest in the success of the portfolio we have built over the last 15 years and further invest into its localisation to the Chinese market. They have a successful track record in China as entrepreneurs and are committed to work seamlessly with most of our teams and long-term partners. For Ringier as a whole, this strategic reassessment of its Asian operations will allow us to focus fully on our fast growing digital activities across South East Asia." 

The sold Chinese publishing portfolio includes the leading English media publications in China City Weekend and its supplements as well as City Weekend Parents & Kids and Shanghai Family magazines. The digital portfolio includes the English language community sites and 

Robin Lingg, group executive board member of Ringier, said: "We are adapting our business focus to the changing market conditions and customer needs underlining our determination of being a leading digital player wherever we do business. As a result, we have redefined our strategy for Asia. It is not an easy step to leave China after nearly three decades. But the bonds between Ringier and the Asian continent will remain close. We will maintain investing in emerging markets in Asia by further developing our publishing and digital portfolio in Vietnam and Myanmar." 

Around 60 staff members of Ringier China Co. Ltd. in Shanghai and Beijing are affected by the decision to sell. 

"We are committed to fulfill our responsibilities to our employees and our partners until the very last day. At the same time, we want to express our thanks to everyone we’ve worked with for the successful and professional collaboration over the past decades", added Geoff Ng, managing director of Ringier China.

More like this

Ralph Büchi becomes COO and deputy to the CEO of the Ringier Group

Lukas Gähwiler joins Ringier board of directors

CEOs of Future, Ringier Axel Springer join Congress closing panel

Ringier modifies its management structure

Ralph Büchi, COO of the Ringier Group and CEO of Ringier Axel Springer Switzerland, elected as new FIPP Chairman

  • Penske Media to launch Rolling Stone Australia

    The launch, a license agreement with Australian music and entertainment publisher The Brag Media, marks the brand’s tenth international edition. 

    25th Nov 2019 Launches
  • Meredith to launch new Property Brothers title in 2020

    Earlier this month, Meredith announced the 2020 launch of a new quarterly magazine title, in partnership with home-renovation TV duo, Drew and Jonathan Scott, hosts of the HGTV series, Property Brothers. The new magazine title will debut on newsstands nationwide in January 2020, with an initial print run of 500,000. 

    28th Oct 2019 Launches
  • Penske Media to launch Variety Italy

    The partnership, under a license agreement with Variety’s parent company, Penske Media Corporation, marks the brand’s second international edition, following the announcement of Variety China earlier this year. 

    21st Oct 2019 Launches
  • Condé Nast to launch Wired in South Korea

    Condé Nast today announced the forthcoming launch of Wired in South Korea with Yoon-Kyoung Kim appointed Editor-in-Chief. The sixth edition of the title launches digitally at the end of 2019 in partnership with Korean company Eclat Media Group.

    26th Sep 2019 Launches
  • Pillars for developing future proof revenue models

    The bedrock for building pillars to new revenue opportunities remains good content, Jonathan Wright, Global Managing Director at Dow Jones in Hong Kong told delegates on the first day of the 42nd FIPP World Media Congress in Las Vegas.

    2nd Dec 2019 Features


Visit our Youtube channel



FIPP newsletters allow you to keep up with industry trends, research, training and events across the world


Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site