return Home

Ringier China puts focus on Myanmar and Vietnam, sells Chinese publishing portfolio

Ringier logo ()

Ringier China, the Chinese subsidiary of the Swiss digital media company Ringier, has sold its Chinese publishing portfolio to Ocean Strategies Advertising. The sales and purchase agreement has been signed on November 23rd, 2017. In the future, Ringier will focus on Myanmar and Vietnam where it is planned to further expand and invest into its portfolio.

After a successful, long lasting period on the Chinese market, Ringier China will sell its operational business in China and handover to Ocean Strategies Advertising, led by Bromme H. Cole and ex General Manager Kenny Zhou by the end of 2017. 

After an extensive market and strategy analysis assessing long-term opportunities, Ringier has taken the decision to dispose of its Chinese assets. In the Asia-Pacific region, Ringier will concentrate its expansion entirely on Myanmar and Vietnam being markets where Ringier Asia is already successfully established and positioned with a well-digitised portfolio. 

Both South East Asian countries will remain key for Ringier Asia, with clear focus on expansion plans in publishing, directories and classifieds, aligned with Ringier's core expertise and global strategy. 

Florent de Rocca Serra, general manager of Ringier Asia, said: "We have found with Ocean Strategies Advertising an ideal successor that will retain a strong interest in the success of the portfolio we have built over the last 15 years and further invest into its localisation to the Chinese market. They have a successful track record in China as entrepreneurs and are committed to work seamlessly with most of our teams and long-term partners. For Ringier as a whole, this strategic reassessment of its Asian operations will allow us to focus fully on our fast growing digital activities across South East Asia." 

The sold Chinese publishing portfolio includes the leading English media publications in China City Weekend and its supplements as well as City Weekend Parents & Kids and Shanghai Family magazines. The digital portfolio includes the English language community sites and 

Robin Lingg, group executive board member of Ringier, said: "We are adapting our business focus to the changing market conditions and customer needs underlining our determination of being a leading digital player wherever we do business. As a result, we have redefined our strategy for Asia. It is not an easy step to leave China after nearly three decades. But the bonds between Ringier and the Asian continent will remain close. We will maintain investing in emerging markets in Asia by further developing our publishing and digital portfolio in Vietnam and Myanmar." 

Around 60 staff members of Ringier China Co. Ltd. in Shanghai and Beijing are affected by the decision to sell. 

"We are committed to fulfill our responsibilities to our employees and our partners until the very last day. At the same time, we want to express our thanks to everyone we’ve worked with for the successful and professional collaboration over the past decades", added Geoff Ng, managing director of Ringier China.

More like this

Ralph Büchi becomes COO and deputy to the CEO of the Ringier Group

Lukas Gähwiler joins Ringier board of directors

CEOs of Future, Ringier Axel Springer join Congress closing panel

Ringier modifies its management structure

Ralph Büchi, COO of the Ringier Group and CEO of Ringier Axel Springer Switzerland, elected as new FIPP Chairman

  • People launches wellness vertical People Health

    Pople is expanding its lifestyle coverage with the launch of People Health, a new vertical that will give the brand's audience expanded access to health-related celebrity, service, and human interest stories across all platforms. The new vertical launches in the March 5 issue, on newsstands February 23, and is already available online at

    22nd Feb 2018 Launches
  • Condé Nast launches Next Gen Network and adds new brands Iris and Lenny Letter

    Condé Nast announced the launch of the company’s Next Generation Network, a collection of new and reimagined brands, reaching new audiences on new platforms. The Network, which includes Them, The Hive, AD Clever, Basically, Healthyish, GQ Style and Teen Vogue, has an audience comprised of 82 per cent millennial consumers, generating more than 20 million interactions on the Network’s brands each year.

    22nd Feb 2018 Launches
  • Enzo magazine launches in France

    Dennis has announced the launch of Enzo magazine in France. The first spring issue will be published on 30th April 2018. The second licence for the title since launch in July 2017, the all-new quarterly title is dedicated exclusively to Ferrari. The title will launch with licensing partner NG Presse.

    13th Feb 2018 Launches
  • Immediate Media launches In The Moment magazine in France and Portugal

    Immediate Media, the special interest content and platform company, has launched wellbeing magazine In The Moment in France and Portugal.

    1st Feb 2018 Launches
  • The pivot to ‘clubscription’

    In a publishing environment where traditional income streams are under extreme pressure, subscriber models and clubs are merging.

    12th Feb 2018 Features
  • How drones get impossible shots for Bonnier and National Geographic

    For magazine media, drones capture aerial images of remote, hard to reach, and otherwise inaccessible areas, conveying perspectives and offering insight in a way boots-on-the-ground journalism can't. They allow magazine media to give audiences a bird's eye view, showing scale, teaching and telling stories in new ways.

    14th Feb 2018 Features
  • Google’s new ‘AMP Stories’: don’t judge new format by its cover

    With a misleading name, Google’s new ‘AMP Stories’ may at first glance be seen as nothing more than what we have already witnessed on Snapchat, Instagram and Facebook’s ‘stories’ format. But it’s not quite as straightforward as it seems and may level the playing field for smaller publishers, say industry experts.

    19th Feb 2018 Features
  • Behind the scenes of’s new Little Black Book celebrity video series

    Last month, launched a mini-season of a new video series, “Little Black Book,” which featured celebrity host Miranda Kerr sharing her tips and secrets of wellbeing. The video series is a first for, giving the brand’s audience a curated, yet intimate experience with celebrities, and giving celebrities a chance to sit in the director’s chair.

    15th Feb 2018 Features
  • The Mr. Magazine™ interview: Wired’s editor-in-chief Nick Thompson on the roadmap to magazine success

    “There’s something about the print magazine that’s special. It’s got the front cover, which is a way to really make a statement. It has a back cover that advertisers love. It has the capacity to package things, because the Internet breaks everything up, so the capacity to keep things together is really valuable. And advertisers see that too.” - Nick Thompson, editor-in-chief, Wired

    19th Feb 2018 Features
Go to Full Site