Ringier China, the Chinese subsidiary of the Swiss digital media company Ringier, has sold its Chinese publishing portfolio to Ocean Strategies Advertising. The sales and purchase agreement has been signed on November 23rd, 2017. In the future, Ringier will focus on Myanmar and Vietnam where it is planned to further expand and invest into its portfolio.
After a successful, long lasting period on the Chinese market, Ringier China will sell its operational business in China and handover to Ocean Strategies Advertising, led by Bromme H. Cole and ex General Manager Kenny Zhou by the end of 2017.
After an extensive market and strategy analysis assessing long-term opportunities, Ringier has taken the decision to dispose of its Chinese assets. In the Asia-Pacific region, Ringier will concentrate its expansion entirely on Myanmar and Vietnam being markets where Ringier Asia is already successfully established and positioned with a well-digitised portfolio.
Both South East Asian countries will remain key for Ringier Asia, with clear focus on expansion plans in publishing, directories and classifieds, aligned with Ringier's core expertise and global strategy.
Florent de Rocca Serra, general manager of Ringier Asia, said: "We have found with Ocean Strategies Advertising an ideal successor that will retain a strong interest in the success of the portfolio we have built over the last 15 years and further invest into its localisation to the Chinese market. They have a successful track record in China as entrepreneurs and are committed to work seamlessly with most of our teams and long-term partners. For Ringier as a whole, this strategic reassessment of its Asian operations will allow us to focus fully on our fast growing digital activities across South East Asia."
The sold Chinese publishing portfolio includes the leading English media publications in China City Weekend and its supplements as well as City Weekend Parents & Kids and Shanghai Family magazines. The digital portfolio includes the English language community sites cityweekend.com.cn, shanghaiexpat.com and shfamily.com.
Robin Lingg, group executive board member of Ringier, said: "We are adapting our business focus to the changing market conditions and customer needs underlining our determination of being a leading digital player wherever we do business. As a result, we have redefined our strategy for Asia. It is not an easy step to leave China after nearly three decades. But the bonds between Ringier and the Asian continent will remain close. We will maintain investing in emerging markets in Asia by further developing our publishing and digital portfolio in Vietnam and Myanmar."
Around 60 staff members of Ringier China Co. Ltd. in Shanghai and Beijing are affected by the decision to sell.
"We are committed to fulfill our responsibilities to our employees and our partners until the very last day. At the same time, we want to express our thanks to everyone we’ve worked with for the successful and professional collaboration over the past decades", added Geoff Ng, managing director of Ringier China.
More like this
Business Insider will launch an offer in February 2018 in South Africa in cooperation with Media24. The South African edition will be the 15th international edition and the second in Africa.7th Dec 2017 Launches
Time Inc. announced the sale of Sunset to Regent, a Los Angeles–based private equity firm led by investor Michael Reinstein.1st Dec 2017 Launches
The Chinese Media Group of Singapore Press Holdings will undergo a major restructuring exercise to merge its editorial resources from Lianhe Zaobao, Lianhe Wanbao and CMG Digital to form NewsHub.29th Nov 2017 Launches
It has been a key tech buzzword for several years now, but many people are still confused about Blockchain and what exactly it is. In spite of this Blockchain is also beginning to impact on the media, with some companies starting to experiment with the technology to run advertising, micro payments and verification systems.4th Dec 2017 Features
Philipp Schmidt is the chief transformation officer for Prisma Media in France. Here, he talks us through some of the key challenges associated with updating traditional media brands, and now that the industry migration from print to digital has largely been made, looks at the next set of digital changes facing media.4th Dec 2017 Features
“I think you’re seeing a move-back to print; a move-back to the appreciation that print is restorative; it’s actually information that you take in. We know that there was a connection between the tactile, taking in of information… so, the touching of print and the absorption of information. And I feel very confident that print will continue to evolve and remain relevant.” - Joanna Coles8th Dec 2017 Features
While many potentially disruptive trends are not dominant or even easy to recognise, publishers must be ready to identify and experiment with them, warns Josh Macht, executive vice president and group publisher at the Harvard Business Review in the US.7th Dec 2017 Features
Creating content is the top goal for marketing pros around the world. According to figures compiled by communications and marketing agency Cognito, 61 per cent of the 165 marketing leaders they interviewed for a survey named creating content as the area where more of their marketing budget will be invested in 2018.4th Dec 2017 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next