The presentations were made to MPA at the American Magazine Media Conference in New York on 5 February 2019 by James Hewes, FIPP president and CEO.
MPA’s Gold winning campaign in the marketing category was Magazine Media. Better. Believe it.
The judges had been impressed that MPA mobilised all its members to place all its campaigns in their titles, which in itself was a great achievement. The campaign was also very relevant for other associations.
The Gold Marketing Award was accepted by: Susan Fraysse Russ, SVP, Communications, MPA, and Erick Neher, vice president, marketing, Hearst Marketing Solutions.
From left to right: Susan Russ, SVP of communications at MPA; FIPP James Hewes, president and CEO; and Erick Neher, VP of marketing at Hearst Marketing Solutions during the presentation of the FIPP Insight Awards to MPA. Photo by Noam Galai/Getty Images for MPA.
And taking silver in the multi-platform awards category was MPA’s Social Media Engagement Factor. The MPA Social Media Engagement Factor had been commended by the judges for its relevance and its transferability. At least one other association has already replicated it.
The Silver Multi-platform Award was accepted by Elizabeth Tighe, SVP, marketing and membership, MPA and Jim Anderson, CEO, SocialFlow.
From left to right: Elizabeth Tighe, SVP, marketing and membership at MPA; James Hewes, FIPP president and CEO; and Jim Anderson, CEO of SocialFlow, during the presentation of the FIPP Insight Awards to MPA at the American Magazine Media Conference in New York on 5 February. Photo by Noam Galai/Getty Images for MPA.
“We were delighted to be able to present the MPA with their Award in person at the recent AMMC. Their ‘Magazine Media. Better. Believe It.’ campaign was an incredibly important promotional tool for our industry, and was extremely well-received by consumers and advertisers,” said James Hewes, FIPP president and CEO. “The decision to make a second award to recognise the success of the MPA’s Social Media Engagement Factor reflects the great work the MPA has done over many years to deliver new audience measurement standards for brands in the publishing industry.”
The FIPP Insight Awards, sponsored by UPM, enable media companies and trade associations to highlight research-driven pieces of work that have enabled them to materially improve their business. The FIPP Insight Awards were initially presented at FIPP Insider London on 12 December, MPA were unable to attend at that time.
Click here to download all the winning research projects.
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