NYT wins the Paid Content Award 2020 during Seventh International Paid Content Summit at Axel Springer


Mathias Döpfner ()

Mathias Döpfner welcomes the participants of the seventh International Paid Content Summit at Axel Springer in Berlin. Photo: Axel Springer


More than 30 media brands from 17 countries attended the conference, among them Aftonbladet, Der Spiegel, Financial Times, Le Monde, New York Times and Washington Post.

Mathias Döpfner, Chief Executive Officer of Axel Springer, said, “I am absolutely convinced that, in only a few years, paid content will be the economic foundation for many publishing houses. Digital subscriptions will contribute a great deal towards safeguarding independent and diverse journalism.”

Stefan Betzold, Managing Director Axel Springer News Media National Digital added, “It is impressive to see how strong all subscription products are growing. We see a focus on customer loyalty and more targeted customer acquisition as key drivers.”


The New York Times wins Paid Content Award

This year the Paid Content Award went to The New York Times. With this the jury and participants honoured the world’s most successful digital subscription offering in terms of absolute numbers which, since its launch in 2011, has been seen as a pioneer and blueprint for many media brands worldwide. In 2019 alone, The New York Times increased its digital subscriptions by one million. “The impressive growth figures achieved by The New York Times are an encouraging example proving that digital subscriptions can be a vital factor for a sustainable digital business model,” the jury said of the award-winner.


Media brands taking part in the 2020 International Paid Content Summit:

Aftenposten (Norway), Aftonbladet (Sweden), Bild (Germany), Business Insider (USA), Der Spiegel (Germany), Die Zeit (Germany), Ekstra Bladet (Denmark), El Mundo (Spain), Financial Times (Britain), Frankfurter Allgemeine Zeitung (Germany), Impresa (Portugal), Le Figaro (France), Le Monde (France), Neue Zürcher Zeitung (Switzerland), News Corp Australia (Australia), Quartz (USA), Ringier Axel Springer Media (Switzerland), Ringier Axel Springer Polska (Poland), Schibsted (Sweden), South China Morning Post (Hong Kong), Süddeutsche Zeitung (Germany), The Asahi Shimbun (Japan), The Atlantic (USA), The New York Times (USA), The Times & The Sunday Times (Britain), The Washington Post (USA), Verdens Gang (Norway), Welt (Germany), Wall Street Journal (USA) and Ynet (Israel).

Axel Springer and The New York Times are members of FIPP.

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