John Wilpers, senior director of Innovation Media Consulting and author of the Innovation World Report, gave a whirlwind tour of the proven case studies from the hottest, most innovative magazine media initiatives today. And they’re all exposed, in-depth, in the new Innovation book.
The new report highlights how, over the last 12 months, the media landscape has changed in so many ways. It focuses on:
– Finding the future in unlikely places: Messaging apps and chatbots
– Forget digital-first and mobile-first, it’s time for precision content
– How the heck do you make money in magazine media these days?
– A no-brainer solution: Progressive Web Apps
– Time for radical revolution: Reinventing legacy editorial & sales teams
– Sorting out the tech tools you really need & how you should use them
Innovation also celebrates genius, whimsy, creativity, and daring with its annual offbeat chapter of the wacky and wonderful new experiences in print and digital formats set to delight magazine media audiences. From holograms and AR covers to cooking the books and insect repellent newspapers and a magazine brand beer line, it’s all in the new Innovation book.
The 8th edition of the Innovation in Magazine Media World Report is available in print format thanks to UPM and and in digital format powered by PressReader. The book is written for FIPP every year by Innovation Media Consulting – a global consultancy helping publishers succeed in the digital age.
The digital format is FREE to all FIPP members. For more information about inviting the Innovation authors to present these case studies to your company, special prices for bulk orders or how to get your FIPP member free digital copy, contact Helen Bland.
Juan Señor, senior partner, and John Wilpers, senior director USA, Innovation Media Consulting will drill down into the Innovation case studies at the FIPP World Congress taking place in London, 9-11 October 2017. Further information here.
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