FIPP members PressReader and Dow Jones enter into licensing agreement
Under the terms of the deal, The Wall Street Journal’s US digital replica daily edition and the WSJ magazine edition will be made available to PressReader subscribers outside of the US via the PressReader.com and PressReader’s iOS and Androids apps.
“We see this partnership as an opportunity to increase the reach of our US digital replica and monthly magazine editions globally, and to share our high-quality journalism with more people around the world,” said Jonathan Wright, Global Managing Director, Dow Jones. “There has never been a more important time for people to access professional journalism. The Wall Street Journal is consistently cited as the most trusted newspaper in America. We see this deal as an important part of our efforts to continue to grow our brand and audiences globally.”
Through the PressReader agreement, The Wall Street Journal will be positioned to further expand its global reach and attract new members to its WSJ.com platform by driving subscriptions through PressReader’s established international network of brand partners. The network includes global hotel brands, international airlines, cruise ship customers and healthcare businesses.
Commenting on the partnership, Alex Kroogman, the CEO of PressReader Group of Companies, noted: “PressReader has, over the past 20 years, built a solid network of content, customers, and commercial partners which continues to deliver outstanding value to our publishing partners. This new partnership with The Wall Street Journal is a testament to the unique value we deliver. The Wall Street Journal is a highly respected and trusted name in journalism and is well regarded for its unparalleled analysis and unique reporting.”
The Wall Street Journal has been recognised with 38 Pulitzer prizes for its outstanding and accurate journalism.
PressReader and Dow Jones, Wall Street Journal, are members of FIPP.
FIPP members have complimentary access to PressReader’s full catalogue around the world. To request your login details, please contact us at info@fipp.com.
More like this
FIPP’s brand partnership with PressReader deepens
Dow Jones’ Managing Director on the media industry’s changing fortunes
PressReader on opening an Irish office to accelerate international expansion
