Proof of Performance toolkit makes the case for magazine media

A brand new toolkit consisting of an infographic, presentations, webcast and other information is now available to help publishers, agencies and advertisers show how magazine media advertising works.

Proof of Performance: Making the case for magazine media (POP) uses evidence-based research from 110 studies across the globe to shows how magazine media, on print and on digital platforms, continue to thrive in an era of unprecedented media change.
The POP toolkit offers elements – all freely accessible – that can be used in company-specific presentations and pitches including an infographic highlighting the key sales tools available in the report.
A series of five PowerPoint presentations can be used as one major presentations covering all the chapters in the book, or can be used as five separate themed presentations, or individual slides can be taken freely from the presentations.

The five presentations cover:
01: The powerful relationship between readers and their favourite magazines
02: Tablets and magazine engagement (content)
03: Impact of ads in digital formats
04: Cross-media comparison
05: Tips on magazine media
POP Presentations 01-05: The whole story – Proof of Performance: Making the case for magazines

A POP webcast delivers a full audio and slide presentation presented by Guy Consterdine, author of POP and founder and managing director of Guy Consterdine Associates, UK, and Esther Braspenning, international advertising resource manager, of Sanoma Media Belgium. the webcast is moderated by Chris Llewellyn, president and CEO, FIPP.
POP, the report is also FREE to download. POP is also available to order in print.
In addition translation rights are available, which includes a small fee and full access to all graphics and rights. Further information from Helen Bland at FIPP.

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