JFK editor-in-chief Willem Baars said, “With VDS, we have found a publisher who believes in the combination of print and online, and has been active in the premium men segment – exactly where we operate – for 12.5 years. It is therefore an ideal situation to have TopGear and JFK under one roof.”
Roland and Martijn van der Spek, brothers and owners of VDS Publishers, added, “Like TopGear, JFK is a strong brand, aimed at a well-to-do and educated audience. Businesswise, a substantial synergy between the two can be realised. Last year, we successfully restyled TopGear.nl, and of course we are eager to give JFK the same online boost. In addition, we will invest more in the JFK platform, events and further expansion of custom media and big data activities in the male target group.”
TopGear started in the Netherlands in 2005, with 12 issues and four specials a year. JFK started in 2007, with six issues a year. The 68th issue is on sale from December 14th.
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