News: Insight News

‘Mobilegeddon’ is here to stay so how do you build an ad strategy for a mobile first world?

The rise of the mobile data management platform: The holy grail of location data

Ad tech that tracks altitude from mobile data to give brands ‘3D view’ of consumers’ location

From proxies to people: Why third-party data isn’t enough

‘I would call it fraud’: Why attribution has a viewability problem

Reuters’ distributed approach to native advertising

Twitter finally rolls out auto-play video

News outlets face losing control to Apple, Facebook and Google

News UK study demonstrates how exposure to advertising provokes conversation

Video is in it for the long haul

Media brands shy away from the A-word, when it comes to labeling native ads

Mythbustin’ programmatic video ad buying

ZenithOptimedia names Gareth Mulryan as CEO for Southeast Asia

Facebook’s growing video power has publishers embracing the sound of silence

Publishers’ latest thinking on mobile ad placement

Havas launches Meta Quality Barometer to tackle ad fraud

Three things you need to know about PwC’s Magazine Media Outlook

Programmatic is transfiguring the advertising landscape

Mobile video challenges hold back advertisers