News: Insight News

Digital surge drives UK advertising’s fastest growth for four years

Publishers take ad-targeting cues for Facebook posts

Programmatic sellers vs. buyers: who’s more hooked on mobile?

Native advertising measurement is all over the map

Google’s mobile friendly algorithm change: Why businesses could rue “mobilegeddon”

Mobile advertising is farther along than you think

How Google search results will evolve throughout 2015

American Society of Magazine Editors overhauls advertising guidelines

Programmatic goes beyond display ads

GroupM, Condé Nast 100 per cent viewability deal only applies to standard ads

Marketers and publishers find common ground on viewability

Giving new framework to old metrics

Mobile beats desktop for ad viewability

Video advertising becoming a high-growth medium to promote brand story

In the Netherlands, Pinterest gains, but Facebook still reigns

US smartphone usage explored in Pew report

Online video to lead 4.4 per cent growth in global adspend in 2015

Digital video better be up to millennials’ standards

AppNexus launches programmatic advertising report