News: Insight News

Mobile advertising is farther along than you think

How Google search results will evolve throughout 2015

American Society of Magazine Editors overhauls advertising guidelines

Programmatic goes beyond display ads

GroupM, Condé Nast 100 per cent viewability deal only applies to standard ads

Giving new framework to old metrics

Mobile beats desktop for ad viewability

Video advertising becoming a high-growth medium to promote brand story

Marketers and publishers find common ground on viewability

MediaCorp in Singapore sets up first native advertising unit

In the Netherlands, Pinterest gains, but Facebook still reigns

US smartphone usage explored in Pew report

Online video to lead 4.4 per cent growth in global adspend in 2015

Digital video better be up to millennials’ standards

AppNexus launches programmatic advertising report

UK publishers form company to replace National Readership Survey

Are publishers happy with website monetisation?

Mobile accounts for more than half of social media spend, says IAB/PwC report

Digital to account for 25 per cent of global ad expenditure by 2016