News: Insight News

Scaling programmatic advertising a priority for publishers in 2015, says ExchangeWire study

Sticky raises $5m to help publishers and advertisers track your attention

The news media in 2015: More mobile, less engaged

Digital display ad fraud: Best practices for buyers

Pinterest looks to developers to bring brands better tools and insights

The advertiser’s guide to taking direct relationships programmatic

comScore rolls out programmatic trust initiative

New Facebook algorithm to crack down on publishers

Debunking viewability’s big myths

In mobile payment adoptions, millennials lead

Forbes launches new marketing product ‘Pulse’

What is Mobilegeddon and should you be worried?

Another mobile headache for publishers: viewability

Digital surge drives UK advertising’s fastest growth for four years

US report shows growth across the board for magazine brands on social media

Programmatic sellers vs. buyers: who’s more hooked on mobile?

Native advertising measurement is all over the map

Google’s mobile friendly algorithm change: Why businesses could rue “mobilegeddon”

Publishers take ad-targeting cues for Facebook posts