News: Insight News

How premium sites outperform others on native

How Dutch publishers are changing brand audience measurement

Magazine media brands have impact through the whole purchase funnel

German publishers’ collaborative study incorporates mobile audiences

Impact of tablet ads measured by Axel Springer’s Auto Bild

UK magazines rank above all other media channels as a source of inspiration, says Magnetic consultant

Content websites are best advertising environment, German study finds

What does a media agency expect from publishers?

Techmonitor research reveals how UK consumers are surviving in a connected world

Why online advertisers need to start caring about their end users

Half of online video ads are viewable, Google says

The Philippines is Southeast Asia’s fastest growing programmatic market

Global tablet audience to total one billion this year

Sharethrough research reveals the science of native ads

Red Bull redefines role of data in videos to enrich viewing experience

Why rich content and native advertising are such an important partnership

Publisher native advertising pricing models diverge

Why the New York Times is seeing fewer ad impressions

Industry report: In visual marketing, it’s scale to win