Film buffs are looking forward to the launch later this month of the first in a series of Empire Classic once-off special magazines.
Bauer Media’s Empire magazine is drawing on the power of nostalgia as it plans to publish the first in a series of special magazines called ‘Empire Classics’.
Each special magazine - an extension to the successful monthly movie magazine - will aim to be “a definitive guide to iconic cinema”. The first is earmarked for publication today (Thursday, 24 August) priced at £6.99 and available at major retailers as well as online at greatmagazines.co.uk.
Commenting on the launch of the first classic edition devoted to ‘The Greatest Action Movies Ever’, London film critic Pierre de Villiers says, “Empire has always been extremely good at taking film buffs down a cinematic memory lane, whether it's through ‘Greatest Ever’ movie polls, or regular sections like ‘Classic Scene’ and ‘Story of the Shot’.
“With the Classics series they are further tapping into the nostalgia that make those parts of the magazine so popular. It gives geeks like myself two things we love: a list we can debate and an authoritative, well written look back at the movies we grew up with.”
He says considering that news about the film world is moving faster than ever thanks to the power of social media and video blogs, it's satisfying to take a breather and pour over beautiful movie stills that have been bound together in a collector's item. “It’s something, we can put on our shelf next to the Star Wars figurines and boxsets”.
His comments are echoed by Patrick Horton, managing director of Sport & Entertainment at Bauer Media UK who says “nostalgia can be a powerful purchase driver for magazines, especially in an age of increasing transience; as important is the desire for great long-form storytelling that places moments of cultural significance in context.
“Our Empire Classics series was an opportunity for us to resurface some of the standout moments in the magazine’s history and create a definitive guide to movies and moviemakers. The magazine format is the perfect vehicle for wrapping all this together in a collectible package and allowing the space for great images and writing to breathe.”
Empire says its Classics series will offer film fans a specially curated celebration of the greatest iconic films and filmmakers. The first Classics edition, focusing on 54 of the greatest action movies that defined the genre, was compiled by Empire experts who “deliberated, digested and finally divided the films into seven chapters entitled: Comic Heroes, Adrenalin Rush, Tales of Adventure, At War, Making History, Spy Games and Wild West”.
Empire editor-in-chief, Terri White says her team is really proud of the first 130-page special issue. “Inside, readers will find stories on the 54 finest movies known to man or womankind. Not just the finest action movies, the finest movies. They’re the films that make us laugh, cry and wince. Every single one of them containing expertly crafted action sequences, be they fistfights, car chases or a man shooting a giant fish in the face. There’s truly something for everyone.”
Bauer Media is a member of FIPP.
More like this
As the internet pivots more and more towards visual content, VG.no, Norway’s largest online news site, is maintaining its position by investing significantly in one thing: online video.19th Mar 2018 Features
The relationship between publishers and platforms, and in particular Facebook, was never far from conversation at several sessions at FIPP and VDZ’s Digital Innovators’ Summit in Berlin today.19th Mar 2018 Features
In a world where content distribution has gone digital, we are witnessing the death of industrial marketing - paving the way for the Amazonification of media: a digital environment were the gap between inspiration and transaction will be closed down almost completely, says Troy Young, Global President, Hearst Digital Media, USA.19th Mar 2018 Features
Maureen Hoch, editor of Harvard Business Review’s HBR.org on Monday provided insight into the experimental work HBR has been doing with new media formats in the past year to reach and engage audiences, including subscribers, in new ways.19th Mar 2018 Features
When I look at the state of mainstream media, I can’t help but ask the question. Why are so many news publishers pivoting back to paywalls when they didn’t work for most of them before?12th Mar 2018 Opinion
While digital titles specialising in health and well-being are showing strong growth in developed markets such as Finland, the next step is to lead consumers from inspiration to transaction, and to go global, says new FIPP board member Kaisa Ala-Laurila, CEO of A-lehdet in Finland.12th Mar 2018 Features
“The notion that print is dead is not accurate. I think print isn’t dead, it’s just different. Gone are the times where you can operate with an inflated rate base or 12 times per year as a standard. And I think gone are the days too where you were just concerned with whether there was enough fax paper in the machine where you got all of your signed insertion orders back. Those days are behind us. But print for many companies, Bonnier included, is still profitable. It’s just not at the margins that we once enjoyed. And I feel strongly that brands that sit one or two in a category or vertical can thrive if managed correctly.” - Eric Zinczenko, CEO, Bonnier Corporation12th Mar 2018 Features
It’s been another year of rapid change and innovative publishers continue to assemble a quiver full of new solutions to drive their businesses forward – something that becomes apparent when you page through the new 2018/19 edition of Innovation in Magazine Media 2018-2019 World Report, launched today at Digital Innovators’ Summit (DIS) in Berlin.19th Mar 2018 Features
Publishers need to think again about why people spend time with their content. Is it getting attention because it deserves it, or just a lucky spin of the social media slot machine?12th Mar 2018 Opinion
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next