But native advertising is exploding writes John Wilpers, editor of the Innovation Report in the How to succeed at native advertising chapter: “Isn’t it?”
Now is a very good time for publishers, advertisers, agencies and brands to remind themselves of the cardinal rules of customer relations (and very real consequences for breaking those rules), he continues. He argues that greed and disregard for our ultimate customers – our readers – could kill native advertising. The same reason that has led to ad blocking.
The value of native advertising worldwide expected to almost double over the next three years, rising from US$30.9bn in 2015 to $59.35bn in 2018, according to data released in in December 2015 by Adyoulike, a European native advertising platform and network. This explosion is a good reason to check out these how-to tips including how to keep readers happy by following customer relations rules, how to create native advertising and how to create creative native advertising.
The 7th annual Innovation in Magazine Media 2016-2017 World Report – which you can order here – delivers proven strategies and tactics for the hottest, more important areas in publishing today: company culture, mobile, video, data, ad blocking, micropayments, distributions platforms and trend spotting.
The Innovation Report is a survey prepared by the Innovation Media Consulting Group for FIPP – the network for global media. John Wilpers and Juan Señor, editors of the book, are available to present the case studies included in the report to your teams at your companies. If you wish to bring innovation home, or want to order a bulk order at discounted rates, please contact Helen Bland at FIPP.
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