Proof Of Performance supporting materials
Did you know that, in addition to downloading the research handbook Proof of Performance (POP), FIPP’s website now provides access to a great deal of additional supporting material? All of which, like downloading POP itself, is free.
Proof of Performance: Making the case for magazine media shows how magazine advertising works in print and on digital platforms. Written by FIPP research consultant Guy Consterdine, it cites evidence from 110 research studies from 23 countries across the globe.
POP is a valuable resource for publishing company staff and everyone involved in planning, buying, selling or evaluating marketing campaigns. It can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in magazine media. In addition to the free digital edition, POP can also be ordered as a printed book.
The additional supporting material, to be found at www.fipp.com/POP, consists of:
Powerpoint presentations – slides for you to edit, copy and drop into your own presentations:
• 01: The powerful relationship between readers and their favourite magazines
• 02: Tablets and magazine engagement
• 03: Impact of ads in digital formats
• 04: Cross-media comparison
• 05: Tips on magazine media
• 01-05: The whole story of Proof of Performance: Making the case for magazine media
- An infographic summarising some of the key points in POP
- POP references – links to all available original research referenced in POP
- Video of pre-launch presentation at the FIPP Research Forum in London by author Guy Consterdine
- Pre-launch POP introductory webinar
- POP advertisement which can be placed on your own website
- Ordering printed copies of POP – details of prices and how to order
- Downloading POP: POP itself may be downloaded in either fully-featured Nxtbook digital edition or in PDF format
POP chapters
The chapters in ‘Proof of Performance: Making the case for magazine media’ are:
MAGAZINES IN PRINT
1. Consumers’ use of print
2. Impact of advertisements in print
3. Creative formats for print advertising
MAGAZINES IN DIGITAL FORMATS
4. Consumers’ use of magazine digital formats
5. Impact of advertisements in digital formats
COMPARING MAGAZINES AND OTHER MEDIA
6. Comparing magazines and other media
ADVERTISING EFFECTIVENESS
7. Campaign effectiveness: magazine media on their own
8. Campaign effectiveness: magazines in multi-media campaigns
A. Magazines’ effect on the consumer journey
B. Magazines’ impact on sales in multi-media campaigns
9. Using econometric models to assess media effectiveness
