Vogue Business is a new publication that arises from the strategic alliance between Vogue Spain and Banco Santander (Spain’s Santander bank). It is a project that unites Vogue’s editorial know-how with Santander’s financial intelligence, in their eagerness to help accelerate the progress of women, giving visibility to female reference models, breaking gender stereotypes and with a clear mentoring vocation when promoting professional careers and entrepreneurship. These objectives are in turn the principles that inspire Santander’s “Generation 81” project, within which this editorial initiative is integrated.
Directed by Vogue Spain’s EIC Eugenia de la Torriente, Vogue Business is a multi-platform project that includes a printed quarterly magazine (as a supplement to the monthly issue) and a digital channel in Vogue.es. The project has been developed entirely by the Spanish editorial team and features content oriented to business, female leadership, educational and professional excellence, and a strong technological and lifestyle stamp.
The first issue’s cover features three women who lead companies at the helm of the technological revolution: Fuencisla Cremades, general director of Google for Spain and Portugal; Nathalie Picquot, general director of Twitter Spain and Portugal and Susana Voces, global vice president of Deliveroo restaurants. Irene Cano, general director of Facebook Iberia, joins them in a story showing how the digital forces in Spain have bet organically for female leadership.
Eugenia de la Torriente Vogue Sapin EIC, said: “The creation of a magazine and a digital channel that talks about business, finance, entrepreneurship and innovation from a Vogue perspective is an exceptional opportunity to continue building a feminine leadership discourse with which we are deeply committed. We open a new space that will allow us to delve into that idea with inspiring and formative contents. From it, we can show the way to structural changes in the workplace, tell stories that advocate the transformation of the culture of entrepreneurship and contribute to the search for new professional references. The goal is to identify and value the leaders of the future. “
Features on fashion and lifestyle oriented to a professional environment, and topics such as conciliation, networking, and new codes of more sustainable and friendly work spaces, complete the proposals of the new quarterly magazine.
Vogue Spain is a member of FIPP.
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