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Chart of the week: What are the risks to success for publishers in 2018?
Social media, and above all Facebook, took a lot of heat for its perceived role in disseminating rumour and false news, most prominently during the US election campaign in 2016. Now, the firm has announced that it will give publishers less space for promoting their content (organically) on its platform. This is of course is bad news for publishers.Published 15 January 2018 Insight News
Chart of the week: A quarter of global adspend goes to Google and Facebook
Global ad spend across all formats and platforms is expected to rise to US$98.3 billion in 2017. That's according to research company WARC's report "Global Ad Trends". Only this year, digital ad spend has overtaken TV as the biggest recipient of ad dollars.Published 19 December 2017 Insight News
Chart of the week: Digital (finally) killed the TV star
Television reigned supreme over the advertising market. It has been a long time coming, but finally, this year, digital has dethroned TV.Published 11 December 2017 Insight News
Chart of the week: Where will the marketing money be spent in 2018?
Creating content is the top goal for marketing pros around the world. According to figures compiled by communications and marketing agency Cognito, 61 per cent of the 165 marketing leaders they interviewed for a survey named creating content as the area where more of their marketing budget will be invested in 2018.Published 04 December 2017 Insight News
Chart of the week: Why do consumers break up with brands?
The customer is king and as such can be hard on any brand that doesn't fulfill his or her expectations to the fullest. According to a new report by SAP Hybris, customers worldwide have several reasons to turn their backs on brands.Published 20 November 2017 Insight News
Chart of the week: Media side of ad campaigns grows more important
Running an ad campaign is a pretty intricate undertaking. Many variables contribute to either success or failure. In general, you can discern three broad parts you need to consider.Published 13 November 2017 Insight News
Chart of the week: What prompts people to turn off their ad-blockers?
At first glance, tough love seems to be the way forward for online media to get users to turn off their ad-blockers.Published 30 October 2017 Insight News
Chart of the week: Feeling tracked and the counter-measures against ads
The internet has opened up untold benefits for marketers and the online advertising industry. The data trail provided by possible consumers makes targeting specific audiences easy. This way personalised advertising can help the industry maximise the return on ad spend. However, the consumer doesn't always feel comfortable with being followed around the web.Published 23 October 2017 Insight News
Chart of the week: Mobile first for the news industry
Smartphones are the main motor for growth in web traffic across all industries. Overall, there has been a 68 per cent increase in traffic from smartphones in the United States since 2015. Data compiled by Adobe Analytics also holds a clear message for all publishers involved in distributing news: mobile first all the way!Published 25 September 2017 Insight News
- When Facebook fell out of love with news 15 Jan 2018
- How Martha Stewart Living saw success across platforms in 2017 15 Jan 2018
- How the EU’s new ePrivacy regulations could profoundly impact all media 15 Jan 2018
- How Cheddar revolutionises business media 11 Jan 2018
- Chart of the week: What are the risks to success for publishers in 2018? 15 Jan 2018
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