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• Native Advertising Trends 2018 shows growing importance of native advertising

  This year has seen a dramatic increase in the financial importance of native advertising. For the third year in a row, we’re proud to present the findings of our annual global study, in cooperation with the Native Advertising Institute covering native advertising trends in the magazine industry. 

  Published 05 December 2018 Insight News
• Looking for inspiration for your FIPP Insight Awards entries? Take a look at last year's winners

  FIPP is seeking out your winning research campaigns to enter the FIPP Insight Awards. Deadline: Monday 5 November 2018. Here for some inspiration is a snapshot of the winning entries from 2017. 

  Published 17 October 2018 Insight News
• What do you really think about native advertising?

  FIPP and the Native Advertising Institute have teamed up again this year to take a closer look at the state of native advertising in the magazine media industry.

  Published 27 September 2018 Insight News
• How Hearst re-imagines Runner's World and Bicycling for modern audience

  Since its acquisition of Rodale's portfolio of magazine titles in January, Hearst has been experimenting at Pennsylvania-based Runner's World and Bicycling, with new business models, new talent, new paper stock and bigger sizes, as well as proposed redesigns for both titles later this autumn. 

  Published 17 September 2018 Features
• Bild Group and Taboola launch technology partnership

  From 1 October 2018, the Bild Group will use Taboola’s recommendation technology across its digital divisions. Within the scope of a strategic partnership, content recommendations for increasing user activation and retention as well as content marketing campaigns to monetise reach are served on the basis of Taboola’s technology. 

  Published 07 September 2018 Industry News
• How the Red Bull Media House takes extraordinary stories global

  For Austrian energy drink company Red Bull “the cameras have been rolling for more than 30 years”, taking advantage of a multi-platform strategy to take “beyond the ordinary” storytelling global, says Dr. Dietmar Otti, CEO for TV, publishing and operations of the Austrian-based Red Bull Media House. Otti has recently been elected to the FIPP Board.

  Published 23 July 2018 Features
• Have your say on the state of native advertising

  FIPP and the Native Advertising Institute have teamed up again this year to take a closer look at the state of native advertising in the magazine media industry.

  Published 16 July 2018 Insight News
• If only publishers followed the ASA mantra...

  At first glance it’s not immediately apparent that the Advertising Standards Authority mantra –‘legal, honest, decent and truthful’ – is relevant to today’s premium publishing world. It’s advertisers, publishers might argue, that should take their share of the blame for the mess that is today’s online publishing environment.

  Published 11 July 2018 Opinion
• Can slow journalism march on… slowly?

  As news cycles speed up, 'slow' journalism seems to be slowing down. These days, to don the robe of a slow journalist, deadlines - and even scoops - are negated in seeking out accuracy, proportionality, fairness and, it seems Pulitzer prizes. An employer that can afford to pay a journalist an annual salary to tell one in-depth story  a year may come in handy too.

  Published 09 July 2018 Features
• SPH launches new creative and content marketing unit Sweet

  Since mid-June, agency leads and trade professionals from Dentsu Aegis Network, OMD/PHD, Group M, IPG and Zenith (Publicis) were engaged in candid panel discussions on the future of content marketing with publishers, led by Singapore Press Holdings (SPH) editors and leadership team. 

  Published 02 July 2018 Industry News