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• Erica Anderson, Executive Producer Vox Media on building multiple media channels

  One of the big concerns that publishers have had in recent years is keeping staff away from the lure of the big tech platforms. Yet, for a number of reasons, there does appear now to be a trend of talent heading in the opposite direction.

  Published 24 February 2020 Features
• Hearst's Zuri Rice on video content strategy, focusing on YouTube, and growing longform video

  In the six months since Zuri Rice, SVP and Head of Video Development and Content Strategy for Hearst Originals at Hearst Magazines, came on board, there has been a flurry of video development for Facebook, Instagram and Snapchat, and the focus is now on YouTube.

  Published 08 January 2020 Features
• FIPP Insight Awards 2019 winners presented at the FIPP World Media Congress in Las Vegas

  The annual FIPP Insight Awards, supported by UPM, The Biofore Company, recognise the best research and insight initiatives from magazine media from all over the world.

  Published 11 November 2019 Insight News
• Capitalising on the 'content + community + commerce' trifecta

  Back in 2014, Mary Meeker’s annual Internet Trend Report carried the theme of “re-imagining” throughout her presentation - from messaging and communications to services and money. When she spoke about re-imagining verticals, she shared how more and more companies are adopting an internet trifecta where success is defined as a combination of a critical mass of content + community + commerce.  

  Published 19 July 2019 Opinion
• [Video] Would you like voice with that? BBC Good Food on building its Alexa Skill

  Hannah Williams is head of digital content for BBC Good Food, an Immediate Media-owned brand with a 30 year old legacy in print and digital. Here, she talks to us about the publication’s successful first steps into the world of voice. 

  Published 10 July 2019 Features
• The top 12 successful business models to increase revenue sources

  The 10th annual Innovation in Media World Report identifies the top 12 successful business models that will enable media companies to come out fighting. 

  Published 01 July 2019 Insight News
• How The New York Times' AI-driven data insight tool is informing ad campaigns

  For publishers, AI-driven tools have largely been used for editorial purposes, to write articles on themes like sports scores, weather forecasts and real estate sales. For example, Reuters uses an AI-based tool called NewsTracer to sift through millions of tweets in real time, to flag potential news stories, for its journalists. UK-based Reach does something similar, using an AI-based tool called Krzana to monitor 60,000 online sources to alert journalists to breaking news, and Forbes has tested an AI-based tool to draft stories for contributors. Publishers have also leveraged artificial intelligence to power content recommendations, to edit homepages, and for translation.

  Published 10 June 2019 Features
• Allrecipes' unlocks audio content through Meredith's SmartCodes

  About nine months after including SmartCodes across its portfolio, Meredith has ventured further into multimedia, by incorporating audio content into the array of opportunities and experiences its readers can access through its exclusive QR codes.

  Published 06 June 2019 Features
• Chief editor Lauren Indvik on the launch of Vogue Business

  Vogue Business is a new product for 2019, designed to help Condé Nast capitalise on the B2B side of the fashion industry. Here, chief editor Lauren Indvik, talks to us about content, revenue models, and international operations.

  Published 20 May 2019 Features
• Using algorithms to bolster paid content and commerce strategies

  Dominik Grau, digital transformation expert, gave attendees a deep dive into building content strategies using algorithms and widgets that target audiences and boost commerce conversion rates, at MagNet, Magazines Canada's annual conference in Toronto April 24-25, 2019.

  Published 07 May 2019 Features