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• How to make your podcast the talk of the town

  The figures are in and it’s official – podcasts are popping up like mushrooms all around the globe. As new platforms are being developed to turn text articles into a spoken-word format for on-the-go ‘readers’, it’s a format that simply cannot be ignored by publishers.

  Published 09 June 2020 Features
• How to make copy creative and profitable

  With a surfeit of tools these days, creativity is easier to accomplish than ever. There is a caveat, however. During these tough times creative content has to have a measurable purpose within your business. How, for instance, does it tie into the subscription strategy?

  Published 02 June 2020 Features
• [Webinar video] Dow Jones on opportunities and challenges in a world of intermittent lockdowns

  In the most recent FIPP Insider webinar, leading voices from Dow Jones spoke on some of the opportunities and challenges now facing publishers in a world of intermittent lockdowns. You can view the webinar in full below. 

  Published 01 June 2020 Insight News
• [Webinar video] How to communicate correctly during the coronavirus pandemic

  Last week, FIPP’s new webinar series continued, with a joint look from The River Group and Capgemini at best practices that can be applied to brand communications during the global Covid-19 pandemic.

  Published 27 April 2020 Insight News
• Erica Anderson, Executive Producer Vox Media on building multiple media channels

  One of the big concerns that publishers have had in recent years is keeping staff away from the lure of the big tech platforms. Yet, for a number of reasons, there does appear now to be a trend of talent heading in the opposite direction.

  Published 24 February 2020 Features
• Hearst's Zuri Rice on video content strategy, focusing on YouTube, and growing longform video

  In the six months since Zuri Rice, SVP and Head of Video Development and Content Strategy for Hearst Originals at Hearst Magazines, came on board, there has been a flurry of video development for Facebook, Instagram and Snapchat, and the focus is now on YouTube.

  Published 08 January 2020 Features
• FIPP Insight Awards 2019 winners presented at the FIPP World Media Congress in Las Vegas

  The annual FIPP Insight Awards, supported by UPM, The Biofore Company, recognise the best research and insight initiatives from magazine media from all over the world.

  Published 11 November 2019 Insight News
• Capitalising on the 'content + community + commerce' trifecta

  Back in 2014, Mary Meeker’s annual Internet Trend Report carried the theme of “re-imagining” throughout her presentation - from messaging and communications to services and money. When she spoke about re-imagining verticals, she shared how more and more companies are adopting an internet trifecta where success is defined as a combination of a critical mass of content + community + commerce.  

  Published 19 July 2019 Opinion
• [Video] Would you like voice with that? BBC Good Food on building its Alexa Skill

  Hannah Williams is head of digital content for BBC Good Food, an Immediate Media-owned brand with a 30 year old legacy in print and digital. Here, she talks to us about the publication’s successful first steps into the world of voice. 

  Published 10 July 2019 Features
• The top 12 successful business models to increase revenue sources

  The 10th annual Innovation in Media World Report identifies the top 12 successful business models that will enable media companies to come out fighting. 

  Published 01 July 2019 Insight News