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• Capitalising on the 'content + community + commerce' trifecta

  Back in 2014, Mary Meeker’s annual Internet Trend Report carried the theme of “re-imagining” throughout her presentation - from messaging and communications to services and money. When she spoke about re-imagining verticals, she shared how more and more companies are adopting an internet trifecta where success is defined as a combination of a critical mass of content + community + commerce.  

  Published 19 July 2019 Opinion
• [Video] Would you like voice with that? BBC Good Food on building its Alexa Skill

  Hannah Williams is head of digital content for BBC Good Food, an Immediate Media-owned brand with a 30 year old legacy in print and digital. Here, she talks to us about the publication’s successful first steps into the world of voice. 

  Published 10 July 2019 Features
• The top 12 successful business models to increase revenue sources

  The 10th annual Innovation in Media World Report identifies the top 12 successful business models that will enable media companies to come out fighting. 

  Published 01 July 2019 Insight News
• How The New York Times' AI-driven data insight tool is informing ad campaigns

  For publishers, AI-driven tools have largely been used for editorial purposes, to write articles on themes like sports scores, weather forecasts and real estate sales. For example, Reuters uses an AI-based tool called NewsTracer to sift through millions of tweets in real time, to flag potential news stories, for its journalists. UK-based Reach does something similar, using an AI-based tool called Krzana to monitor 60,000 online sources to alert journalists to breaking news, and Forbes has tested an AI-based tool to draft stories for contributors. Publishers have also leveraged artificial intelligence to power content recommendations, to edit homepages, and for translation.

  Published 10 June 2019 Features
• Allrecipes' unlocks audio content through Meredith's SmartCodes

  About nine months after including SmartCodes across its portfolio, Meredith has ventured further into multimedia, by incorporating audio content into the array of opportunities and experiences its readers can access through its exclusive QR codes.

  Published 06 June 2019 Features
• Chief editor Lauren Indvik on the launch of Vogue Business

  Vogue Business is a new product for 2019, designed to help Condé Nast capitalise on the B2B side of the fashion industry. Here, chief editor Lauren Indvik, talks to us about content, revenue models, and international operations.

  Published 20 May 2019 Features
• Using algorithms to bolster paid content and commerce strategies

  Dominik Grau, digital transformation expert, gave attendees a deep dive into building content strategies using algorithms and widgets that target audiences and boost commerce conversion rates, at MagNet, Magazines Canada's annual conference in Toronto April 24-25, 2019.

  Published 07 May 2019 Features
• The Economist relaunches lifestyle magazine 1843

  The Economist announced the relaunch of its bi-monthly lifestyle publication 1843, named for the year The Economist was founded. 1843 features long-form narrative journalism, irreverent columnists and some of the world’s best photography and illustration.

  Published 18 March 2019 Industry News
• Native Advertising Trends 2018 shows growing importance of native advertising

  This year has seen a dramatic increase in the financial importance of native advertising. For the third year in a row, we’re proud to present the findings of our annual global study, in cooperation with the Native Advertising Institute covering native advertising trends in the magazine industry. 

  Published 05 December 2018 Insight News
• Looking for inspiration for your FIPP Insight Awards entries? Take a look at last year's winners

  FIPP is seeking out your winning research campaigns to enter the FIPP Insight Awards. Deadline: Monday 5 November 2018. Here for some inspiration is a snapshot of the winning entries from 2017. 

  Published 17 October 2018 Insight News