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• How The New York Times' AI-driven data insight tool is informing ad campaigns

  For publishers, AI-driven tools have largely been used for editorial purposes, to write articles on themes like sports scores, weather forecasts and real estate sales. For example, Reuters uses an AI-based tool called NewsTracer to sift through millions of tweets in real time, to flag potential news stories, for its journalists. UK-based Reach does something similar, using an AI-based tool called Krzana to monitor 60,000 online sources to alert journalists to breaking news, and Forbes has tested an AI-based tool to draft stories for contributors. Publishers have also leveraged artificial intelligence to power content recommendations, to edit homepages, and for translation.

  Published 10 June 2019 Features
• Allrecipes' unlocks audio content through Meredith's SmartCodes

  About nine months after including SmartCodes across its portfolio, Meredith has ventured further into multimedia, by incorporating audio content into the array of opportunities and experiences its readers can access through its exclusive QR codes.

  Published 06 June 2019 Features
• Chief editor Lauren Indvik on the launch of Vogue Business

  Vogue Business is a new product for 2019, designed to help Condé Nast capitalise on the B2B side of the fashion industry. Here, chief editor Lauren Indvik, talks to us about content, revenue models, and international operations.

  Published 20 May 2019 Features
• Using algorithms to bolster paid content and commerce strategies

  Dominik Grau, digital transformation expert, gave attendees a deep dive into building content strategies using algorithms and widgets that target audiences and boost commerce conversion rates, at MagNet, Magazines Canada's annual conference in Toronto April 24-25, 2019.

  Published 07 May 2019 Features
• The Economist relaunches lifestyle magazine 1843

  The Economist announced the relaunch of its bi-monthly lifestyle publication 1843, named for the year The Economist was founded. 1843 features long-form narrative journalism, irreverent columnists and some of the world’s best photography and illustration.

  Published 18 March 2019 Industry News
• Native Advertising Trends 2018 shows growing importance of native advertising

  This year has seen a dramatic increase in the financial importance of native advertising. For the third year in a row, we’re proud to present the findings of our annual global study, in cooperation with the Native Advertising Institute covering native advertising trends in the magazine industry. 

  Published 05 December 2018 Insight News
• Looking for inspiration for your FIPP Insight Awards entries? Take a look at last year's winners

  FIPP is seeking out your winning research campaigns to enter the FIPP Insight Awards. Deadline: Monday 5 November 2018. Here for some inspiration is a snapshot of the winning entries from 2017. 

  Published 17 October 2018 Insight News
• What do you really think about native advertising?

  FIPP and the Native Advertising Institute have teamed up again this year to take a closer look at the state of native advertising in the magazine media industry.

  Published 27 September 2018 Insight News
• How Hearst re-imagines Runner's World and Bicycling for modern audience

  Since its acquisition of Rodale's portfolio of magazine titles in January, Hearst has been experimenting at Pennsylvania-based Runner's World and Bicycling, with new business models, new talent, new paper stock and bigger sizes, as well as proposed redesigns for both titles later this autumn. 

  Published 17 September 2018 Features
• Bild Group and Taboola launch technology partnership

  From 1 October 2018, the Bild Group will use Taboola’s recommendation technology across its digital divisions. Within the scope of a strategic partnership, content recommendations for increasing user activation and retention as well as content marketing campaigns to monetise reach are served on the basis of Taboola’s technology. 

  Published 07 September 2018 Industry News