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  • Media Voices podcast: Paywall special

    In this bumper episode, the team discusses the rise of the paywall. As everyone from Vanity Fair to the New Statesman have decided to launch paywalls, the Media Voices team try to determine whether there is a recipe for paywall success, taking in everything from the need for brand recognition, the propensity for people to pay, and the likely outcomes of the trend towards reader revenue.

    Published 14 May 2018 Insight News
  • [Video] Juan Señor: Reader revenue, not new technology, will be the salvation of journalism

    "Technology, virtual reality, gadgets, widgets, events, ecommerce, is really not going to be the salvation of publishing. We need to get back to reader revenue," says Juan Señor, president of Innovation Media Consulting

    Published 10 May 2018 Features
  • Milan and Madrid will be the next FIPP Insider destinations - join us this June

    FIPP will be in Milan on 26 June and Madrid on 28 June as we continue with our FIPP Insider half-day event series.

    Published 09 May 2018 FIPP News
  • A new way to new revenue for publishers

    Tired of trying to grow digital ad sales? You've hired a "digital" salesperson. You've created packages that bundle print and digital. You've restructured commission plans. You've shot more videos and created more email newsletters. It's exhausting and the results aren't always there. There is a better way. You can break the cycle and thrive in the digital environment.

    Published 24 April 2018 Opinion
  • When advertising goes… DIS focus on alternative revenue streams

    With both the dream of monetising reach and the digital advertising model going up in smoke for publishers, several speakers at this year’s Digital Innovators’ Summit in Berlin turned their focus to alternative revenue streams. Apart from subscription models, ecommerce received special attention.

    Published 16 April 2018 Features
  • Cosmopolitan Russia launches CosmoShop

    Cosmopolitan, a member of the Union of publishers of Russia (GIPP), launched its CosmoShop project – an online shopping service under the its glossy brand in Russia. The first project of its kind in the Russian media market, it creates a new trend in the region's ecommerce landscape.

    Published 03 April 2018 Launches
  • Three steps to leveraging the data swamp: turn data overwhelm into revenue control

    Good reporting is the life blood of any effective organisation. Clean data, clear reporting insight and right strategy are points on a continuum to maximum revenue. But today reporting has evolved to a swamp of endless possibilities, and not exactly a clear one. Add the fact that everyone uses different metrics and the frustration is complete.

    Published 02 March 2018 Opinion
  • The pivot to ‘clubscription’

    In a publishing environment where traditional income streams are under extreme pressure, subscriber models and clubs are merging.

    Published 12 February 2018 Features
  • Forbes' revenue diversification into branded content and live events is big business

    101 year old business magazine Forbes is practicing what the publication preaches and diversifying revenue streams to attract new audiences and advertisers. Here, in this exclusive video interview for FIPP, two of the media company's most senior representatives talk us through the publication's key focusses for 2018 including branded content, live events, and interestingly at a time of consolidation in other areas of the media industry, expanding its editorial team.  

    Published 29 January 2018 Features
  • How to make money online once Google starts blocking ads

    There are big changes coming down the line for online publishers in 2018. As more and more large publishers move to diversify their revenues and as digital ad growth slows even for industry giants, organisations at the top of the advertising food chain are exploring how to keep businesses profitable.

    Published 11 January 2018 Opinion
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